It’s no secret that social media is one of the most powerful influencers in online commerce. Companies that have figured out how to use Facebook, Twitter, and Instagram for viral marketing will undoubtedly see an increase in sales among millenials and other young customers. So how can another e-commerce tool, exit intent technology, work to improve your company’s social media profiles?
It can be easy to forget that you don’t always have to make an offer with your exit intent pop-ups. Many businesses employ exit intent technology without ever offering a discount or special perk like free shipping. Instead, they use it as a tool for connecting with the customer, gathering information, or presenting new items.
Consider using an exit intent campaign like the one shown above. This pop-up advertisement encourages the visitor to follow Four Sigma Foods on their social networks: Facebook and Twitter. Once the visitor follows the company on one or both of these platforms, they’ll be presented with a consistent flow of information and advertising from the company – much more valuable than one exit intent offer!
Of course, you can design your exit intent overlay to direct visitors to any of your social media profiles. Do you have a creative YouTube channel advertising your products? Embed your most recent video in your exit intent pop-ups. Is your business using Snapchat for innovative new marketing clips? Put together a clever exit intent overlay that shares your Snapchat name and a recent image. Marketing always rewards creativity and cleverness.
The trick in making an effective exit intent pop-up that advertises social media is to be enticing without being annoying. An ad that blares, “follow us on social media!” and includes your Facebook, Twitter, Instagram, Vine, Snapchat, Tumblr, and thirty other platforms is likely to turn off more visitors than it converts. On the other hand, a sleek pop-up that says, “some of our best offers can be found on our Facebook page” will likely turn a lot of visitors into followers.