The Genius of Visitor Segmenting

At its most basic level, exit-intent overlays are a great tool for decreasing bounce rates and increasing overall sales. The best part about exit-intent technology is that its effectiveness increases as you work to further customize and streamline your campaigns. If your exit-intent platform allows for unlimited campaign creation, you can design dozens of designs to target specific segments of your visitors.

Your visitors are unique, coming from a variety of demographics and backgrounds. Data collection tools like Google Analytics will help you to build accurate profiles of your various customers. Once you’ve identified traits shared between certain groups of your visitors, you can work to develop campaigns that respond to the needs and desires of these groups.

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Here are three specific ways to take advantage of visitor segmenting and create more effective exit-intent overlays:

  1. Segmenting by Region: Imagine that you’re a Canadian company that sells men’s clothing and accessories. Depending on which province your visitor comes from, you may choose to display an advertisement in English or French. Visitor segmenting allows you to display one campaign in Quebec while displaying another campaign in entirely in the other Canadian provinces. This targeted approach helps you to communicate effectively with more visitors, rather than excluding some from the conversation.

Along the same lines, you could take advantage of an inside joke or local information to make your advertisements more effective geographically. A sporting goods store could advertise to Ohio State Buckeyes fans in Ohio while targeting Notre Dame fans in Indiana. The options are limitless!

  1. Segmenting by Behavior – Studying your site’s bounce rate gives you insight into the behavior of your customers: how many are leaving immediately and how many are looking around. You can separate your visitors into “bouncers” and “browsers” and display a different message to each segment. An effective message for bouncers may be something displaying popular products, while one for browsers could entice them to commit by offering 10% off their total purchase. Different customers have different needs and it’s up to you to address them.
  1. Segmenting by Visit – Some customers will visit your site multiple times before making a purchase. It’s important to build a relationship with these customers to convince them that you value their business. A simple overlay with a message like “Welcome Back” will go a long way toward making the customer feel special. Shoppers who feel that a company values their business are more likely to turn into repeat customers.

On the other hand, you can make a splash with new visitors by offering something as soon as they arrive. “Thanks for visiting! We’ll ship your order for free.” This exciting pop-up will inspire the shopper to look around, as they will be motivated by the deal they’re receiving.

The Genius of Visitor Segmenting

This Company in Lithuania Increased Their Conversion Rate By 17.5%!

We’ve talked all about the value of exit-intent technology and the various ways it can be employed successfully. Custom campaign creation, visitor segmenting, and data tracking tools are all essential for your efforts to increase overall sales. However, today we’re going to look at one company that’s experiencing an unbelievable increase in their conversion rate.

Who Are They: The company is Pirktukas, a European clothing brand that sells high-end products for men and women at competitive prices. They pride themselves on offering a variety of styles to appeal to their different customers. Since they regularly discount items and offer special deals, they are a perfect fit for exit-intent pop-ups.

Where Are They From: Pirktukas is based in Lithuania, a small but mighty hub for e-commerce and technical innovation. It’s no wonder that they were open to the idea of exit-intent technology.

How Are They Doing It?: Pirktukas employs a particularly effective type of exit-intent ad. Rather than just offering 5% off, the ad includes a timer that counts down from 20 minutes. This puts pressure on the customer to make a purchase fast before losing the discount.

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This type of exit-intent pop-up encourages the shopper to act quickly without considering the usual consequences. The timer is easy to add to a campaign and can be adjusted for more or less time.

The results speak for themselves: since employing these exit-intent ads, Pirktukas has seen an increase of 17.5% in their conversion rate. For a company of their size,t hat’s an extra 60 sales every month!

Who Provides Their Solution?: The best part about Pirktukas’ solution? It’s completely affordable as it is provided by MaxTraffic. Their subscription rates are based on overall traffic, with the most expensive package coming in at $699 per month. That’s a fraction of what other platforms like BounceExchange and similar companies charge.

MaxTraffic is known in the exit-intent industry for its intuitive dashboard for campaign creation and its innovative BounceBack technology for mobile devices. More information can be found at their site: www.maxtraffic.com.

This Company in Lithuania Increased Their Conversion Rate By 17.5%!

Two Ways to Use Exit Intent Besides Making an Offer

One of the most popular ways of using exit-intent overlays is by displaying a small discount to the customer. Offering a discount of 5-10% entices the visitor to purchase the items already in their cart, turning a questionable sale into a sure thing. However, there are many ways to use exit-intent technology besides nudging the customer towards an immediate sale; these strategies may not increase sales overnight but they will prove to be very beneficial over the long haul.

Build a Newsletter Base:

It’s important for the success of a business to turn as many shoppers as possible into repeat customers. Consider creating an exit-intent pop-up with a message like, “We’d like to keep in touch! Give us your email and we’ll keep you updated on the best offers and products available on our site!” Once you’ve captured their information, you can continue to build the company-customer relationship through regular newsletters, exclusive offers, and other engaging content. The more the customer feels like your company values them, the better.

Promote a Related Site:

Few companies in 2015 own just one e-commerce site. Many oversee a network of dozens of different businesses, trying to raise profits while juggling a number of complicated advertising strategies. A potential way to increase profits for your company is by directing abandoning visitors to one of your other sites. If you have multiple sites selling luxury fragrances, link one to the other with an exit-intent overlay that says, “Check out what we have at __________! We think it’ll be more of your style.” As the customer is compelled to click through to your other site, you increase the chances of landing a sale that will end up in your company’s bank account.

Two Ways to Use Exit Intent Besides Making an Offer

How Creating Your Own Ads Lets You Control Your Own Destiny

There are two types of exit-intent companies, differentiated by one big factor. The first type are full-service companies – for example, Bounce Exchange; these sites are often more expensive but create the campaign at every step along the way, from concept to design to implementation. The customer can be confident that the job will be done correctly.

On the other side are companies that offer custom campaign creation, for example: MaxTraffic. These sites give you access to a creation dashboard in which you can use existing templates or your own designs to make your own exit-intent overlays. Because this solution requires less time on the part of the exit-intent company, it’s often significantly cheaper.

Here are a few reasons why we feel custom campaign creation is the way to go:

You can upload work by your own graphic designer.

Many companies have invested thousands in professional graphic design help. With all of that money and energy going into your company’s image and brand, why would you then opt for another company entirely to design your exit-intent pop-ups? Go with what you know; custom campaign creation allows you to upload your own advertisements so that you can stick with your team.

No one knows your customers better than you.

No amount of research in the world will give an exit-intent company more insight into your customers than what you already know. You have likely already built an accurate profile of your visitors and know their backgrounds, likes, and dislikes. Armed with that information, you can create ads that are far more effective than anything offered by your exit-intent company. Plus, any company worth their wages will be willing to offer some constructive criticism at no extra charge.

You can change your campaigns at any time.

Once you’ve had a full-service company create your campaigns, there may be an additional charge if you find that your current advertisements are not as efficient as you’d hoped. With custom campaign creation, you can go back to the drawing board at any time with no additional charge. Interested businesses may want to try A/B testing which allows you to compare the relative success of two comparable campaigns. Custom campaign creation allows you to A/B test to your heart’s content, while a full-service company could be limiting based on the restrictions of its campaign creation.

How Creating Your Own Ads Lets You Control Your Own Destiny

All-Star Ads: Popular Items

All-Star Ads is a series that highlights exit-intent overlays that are particularly effective. This blog post features “Popular Item” ads.

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When a customer visits your e-commerce site, they’re likely in some sort of “shopping mood.” Even the most frugal shopper has come to your site because of an interest in a certain product or offer; knowing this, it should be easy to encourage the customer to consider other items.

“Popular item” ads are exit-intent pop-ups that display a few products that the customer may be interested in but hasn’t yet seen. There are a number of strategies to which items you feature in your “popular item” advertisement, but a solid tactic is to show the top 3 items purchased by customers in your visitor’s demographic segment. (Of course, companies must make sure not to show an ad for pantyhose to an elderly male customer, or neckties to a mid-30s woman!)

A couple things you may not know about “popular item” ads:

  • You don’t have to be 100% truthful. The customer won’t know whether the item you’re showing is actually in the top echelon of sales or not. Perhaps you’re trying to give a boost to a product that you feel has been underperforming. In any case, these advertisements give you the chance to experiment with different products and see what styles are resonating with shoppers.
  • Less is more. It may be tempting to put as many items as possible in front of the visitor in the hope that something might click. However, your exit-intent pop-up will be more appealing and effective if you limit the selection to two or three items. You want the customer to be able to absorb as much information as possible in the split second that they first view the overlay. Too many items will be information overload, prompting the visitor to continue away from your site.

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As displayed in the image above, it’s also a great opportunity to feature upcoming styles for a new season or products that have been updated with an innovative new feature.

This technology should be employed most often with “bouncing” visitors who have viewed only one page on your site. These customers are most likely to be influenced by new information, and a powerful “popular item” ad could convince them to look for those items and more if they like your style.

All-Star Ads: Popular Items

All-Star Ads: Free Shipping Exit Overlay

All-Star Ads is a series of posts examining successful exit intent advertisements and why they’re so effective.

 Everyone loves getting something for free. For as long as there has been commerce, businesses have offered free giveaways as a means of enticing customers to make a purchase. Online shopping is no different, with every company under the sun offering some free product or service in exchange for a minimum purchase.

One of the critical aspects of online shopping that separates it from shopping in brick-and-mortar stores is the need for shipping; the product you order from Amazon, Etsy, or eBay is likely not in the same town as you and needs to be boxed up and shipped.

With this need for shipping comes a necessary cost; however, this is a prime opportunity to give the customer something for “free.” Of course, your company must weigh the costs and benefits of offering free shipping and adjust prices accordingly. But the psychological effects of free shipping might be worth it; a recent study indicates that free shipping is the top marketing tactic of online retailers.

The key to an all-star exit intent ad offering free shipping is to withhold the special offer until the last minute. Exit intent ads are designed to connect with visitors who are leaving the site; offering free shipping from the beginning takes away the opportunity to make a second proposal to the customer. Instead, give the customer a special code to enter in an exit pop-up. This strategy works on three levels:

  1. The customer is convinced that they are saving money.
  2. The customer is convinced that they are receiving a unique, special offer.
  3. The customer is tempted to consider more items.

If your business currently offers free shipping to customers, consider employing A/B testing to evaluate the effectiveness of an exit overlay offering free shipping versus a site that presents the offer from the first interaction. Results have proven time and again that exit intent ads increase overall sales; now it’s your turn to try them out!

All-Star Ads: Free Shipping Exit Overlay

Three Classic Shoppers Who Are Abandoning Your Site

Online shopping is a multi-billion dollar industry, with millions of digital shoppers around the world. Of course, with so many people making purchases ranging from groceries to patio furniture, it’s natural that some commonalities have emerged between certain customers. We’ve compiled profiles of three classic online shoppers who may be leaving your site without completing a purchase. Here are their characteristics and how to convince them to buy your products:

“I Know I Can Find a Better Deal Somewhere Else!”

Always looking for the next great deal, these elusive shoppers bounce from site to site and compare dozens of prices. They live for massive discount events like Black Friday or Semi-Annual Sales. When tracking these customers, you’ll likely find that they visit many product pages to keep track of your various prices. However, after a while they’ll leave your site in search of a competing business.

How do you deal with this type of behavior? Consider putting together an exit intent overlay that compares product prices from your store and 2 or 3 competitors. In this instance, you’re effectively doing the work for the customer. By showing them your winning prices, they no longer have to do their own comparison shopping and can feel safe knowing they’re getting the best deal on your page.

“What Was I Looking For Again?”

Between smartphones, social media, and an endless supply of online content, the attention span of today’s global citizen has been reduced to that of a fruit fly. Many visitors will land on your site searching for a specific item, only to get lost in browsing your various offerings. After a few minutes, they’ll have forgotten what they originally came for!

Here’s the good news: if a visitor came to your site once looking for a product, they’ll probably come back again. An exit pop-up that requests the visitor’s email will allow you to keep in touch with them. Maybe some friendly reminders will convince them to come back and find what they were seeking.

“Look Over There! A New Buzzfeed Article!”

With the aforementioned short attention span come some unfortunate browsing habits. Many online shoppers will visit as many as 10 sites in a minute, clicking rapidly between Facebook, Twitter, CNN, Buzzfeed, and several shopping sites. Ten quizzes, a photo album, and an Entertainment Weekly article later, your site has been lost in the shuffle.

Customers who are leaving right away need to be engaged with a specific message. Put together an exit overlay highlighting your store’s top products and set it up to be triggered when the visitor hovers over the address bar. If your message hits the mark, they’ll put the next article aside and make a purchase on your site.

Three Classic Shoppers Who Are Abandoning Your Site

These Three Industries Could Be Revolutionized by Exit Intent Pop-Ups

The massive online shopping industry is constantly seeking new ways to increase profits. Because of this, it comes as no surprise that exit intent overlays have taken hold in online shopping more than any other web industry. However, the power of exit intent technology holds potential for a myriad of other industries. We believe that the right exit intent campaigns could revolutionize these sites:

Hospitality and Hotels

Booking a hotel room is a lot like making a purchase from an online retailer. The customer is essentially buying an experience and must be convinced by the hotel of the value of their product. However, hotels are often guilty of having inefficient web sites and a lack of enticing sales offers.

A successful exit intent overlay for a company like Hilton or Marriott would offer a discount on the reservation set over an attractive picture of the hotel’s best room. This combination appeals to the customer’s desire to stay in a luxurious room while convincing them of the hotel’s value. The first hotel company to employ this strategy will see a big increase in conversions.

Flights

The airline industry operates under many of the same behaviors as the hotel industry. Customers are looking for the best possible deal on an experience; in this case, however, the experience is often looked at as unpleasant. Hotels are associated with comfort, luxury, and exoticism. Airlines are associated with discomfort, high expenses, and inconvenience.

Airlines like US Airways, Spirit, and United should consider employing exit intent technology to increase reservations on their least popular routes. A flight that is regularly half-sold could be filled by employing an exit intent ad that offers a free luxury item like an alcoholic beverage or seat upgrade. This type of offer will change the customer’s perception of the airline and could compel them to book their next flight with the company.

Streaming Music

Apps like Tidal, Spotify, and Apple Music demonstrate the growth of streaming as a major force in the music industry. Rather than selling albums or songs for a set price, artists are instead paid by the number of plays a song receives. Likewise, the streaming company benefits from increased play counts.

The key to increasing profits for these companies is to entice the listener to spend as much time as possible on the app. One way to do this is to introduce new artists to the listener based on their habits and history. A well-timed exit intent overlay that deploys when the listener attempts to close the app could have this message: “Next time, check out The Weeknd. We think it’ll be a hit.” While not leading immediately to a sale, this advertisement helps to develop the relationship with the listener so that they spend more time using the streaming app. More time means more plays, and more plays mean more money.

These Three Industries Could Be Revolutionized by Exit Intent Pop-Ups

Not Just Pop-Ups: The Difference Between Exit Intent Technology and Annoying Ads

We all remember the plague that once was pop-up ads. About ten years ago, before the rise of solutions like AdBlocker Plus, internet users were afflicted with an endless stream of pop-ups. These annoyances would offer everything from free iPods to $250 gift cards; all you have to do is fill out ten surveys, sign up for sixty magazine subscriptions, and forward your bank information to a bankrupt prince in Nigeria.

Mercifully, those days are over.

However, you can be forgiven for resisting the recent advances of exit intent technology. Exit intent ads act a lot like those old annoying pop-ups; at the last minute, they appear on your screen and momentarily prevent you from moving forward. Many potential clients upon first hearing about exit intent technology will say something along the lines of, “aren’t these just pop-ups?”

There is a key difference between the pop-ups of old and the new ads associated with exit intent technology: the ads are exclusively affiliated with a website that the customer chose to visit.

Think about it: those old advertisements, the ones that drove people to install pop-up blockers? They were for things completely unrelated to the website they were visiting. Baseball fans on Yahoo! Sports were treated to advertisements for travel packages; television enthusiasts reading recaps on Entertainment Weekly were shown “special offers” for free cell phones.

When a visitor lands on your site, they likely didn’t get there by accident. Your women’s clothing site is likely viewed by a number of women looking for new outfits and accessories. Because of this, it’s not inappropriate to show them an ad displaying your store’s most popular blouses or handbags. In fact, it’s quite possible that your visitors will be grateful for your exit intent ad.

That’s right: customers will be glad that you showed exit intent overlays.

In the world of online shopping, customers are constantly looking for the best deals. Exit intent ads alert customers to special offers and sales that they may not have previously known about. Think of it more as raising awareness: you’re giving the customer as much information as possible so that they can make an informed decision. (And hopefully that decision is to make a purchase!)

As long as you’re not making offers you can’t back up, your exit pop-ups are more appealing than annoying. No one has ever complained about a good deal!

Not Just Pop-Ups: The Difference Between Exit Intent Technology and Annoying Ads

Here Are Three Classic Exit Intent Ads That Really Work

As we’ve mentioned before, exit intent pop-ups are an amazing tool to retain visitors to your site and increase conversion rates and overall sales. However, not all exit intent ads are created equal. The effectiveness of your campaign depends on how it communicates with your visitors and whether the message resonates with their goals.

Through extensive study of top exit intent companies and their sales data, we’ve pinpointed three exit intent overlays that are consistently effective in delivering higher conversion rates and increased profits.

Wait! Here’s $10 Off Your Purchase

It’s critical to understand that these exit intent pop-ups make the difference between a customer making a purchase or abandoning your site entirely. To convince your visitors to stick around, you may need to make a small concession in exchange for large-scale profits.

The potential customers who visit your site are interested in your product on some level; otherwise they would not have gone through the effort of visiting your store. A percentage of your visitors are likely teetering on the edge of making a purchase or saving their money, and an unexpected discount could sway them towards spending. A message like “Wait! Here’s $10 Off Your Purchase” conveys a sense of urgency to the customer and encourages them to engage in a period of rapid decision-making. Successful conversions will likely happen in only a few minutes; the customer will be encouraged by the discount, find an attractive product, and make a purchase within the blink of an eye.

You Forgot These Items! Take 10% Off On Us

The extreme version of the customers mentioned above is those who put items in their cart but still end up saving their money. These cases can be maddening; you literally can’t get closer to making a sale. It can be tempting to write these customers off, but the best way to get over the disappointment is to turn them into sales!

Consider that these customers came within a few mouse clicks of being a part of your profits; it can’t take much to convince them to finish the purchase. Create a campaign that takes advantage of visitor segmenting (many exit intent companies like Bounce Exchange and MaxTraffic offer this service) to specifically target those customers with items left in their cart. An attractive advertisement offering a discount on the items they were already considering will increase conversion rates significantly.

Check Out These Popular Items!

Not every customer is going to be thrilled with what you have to offer, and even the most successful websites lose a majority of visitors. Visitor segmenting gives you the chance to make a last-second blitz on customers who are bouncing away quickly. Your bounce rate shows what percentage of visitors leave after only viewing one page, rather than looking at different products or checking out your business.

The best strategy for attacking these bouncing customers is by showing them your very best products. Analyze your sales data to find your three most popular items and feature them in an exit intent overlay. While this campaign by nature will not be as successful as the two mentioned above, it represents your best bet for converting uninterested visitors. Another way to optimize the process is to run A/B testing using different products in the two advertisements. Once you’ve found the most appealing iteration, you’ll be on your way to increasing profits.

Here Are Three Classic Exit Intent Ads That Really Work