Three Reasons Why Mobile Conversion Rates Are So Low

Conversion rates are, in general, a rough business. With customers flitting between several sites at a time, it’s difficult to hold anyone’s attention. Online retailers are lucky if they’re able to convert even 2% of their visitors into customers.

The numbers become even direr when you look at the statistics for mobile users. According to the Monetate Ecommerce Quarterly, global conversion rates for mobile customers were consistently lower than 1%. While some businesses may look at these numbers with hopelessness, there is reason to believe that things might be looking up. Here are three reasons why mobile conversion rates are so low, and how you might overcome the difficulties.

Optimization

As we’ve covered in several other posts, online retailers are severely handicapping their mobile sales by failing to optimize their sites for smartphones and tablets. Online stores that have been designed for desktop computers become unwieldy when crammed into a tiny screen, making it difficult to browse and buy products.

Thankfully for online retailers, this issue is easy to overcome. Web designers are experienced now in creating mobile versions of sites that are tailored specifically towards increasing sales. Additionally, Exit Intent pop-ups can be optimized for mobile devices, giving you a second chance at converting your customers.

Convenience

Consider all of the different environments in which a person might be browsing on their cell phone or tablet. People use their smartphones now while at work, walking around town, on public transportation, and during down time at restaurants and cafes. Mobile devices are designed to be convenient for all times and locations, but this convenience doesn’t translate to online shopping. Many mobile users are reluctant to make a purchase online because it requires them to take out their credit card and enter in their information while in a public location. It’s just not as convenient as making a purchase on a laptop or home computer.

There is a way to overcome this challenge with your company’s repeat customers. Some online retailers prompt their customers to make an account with the store before their first purchase; this way, the site is able to keep the customer’s shipping and billing information in a database. The next time the customer comes around, they won’t need to go through the hassle of entering in all of that data. This is an ingenious way of encouraging repeat business; by making the next purchase as convenient as possible, you’ve set yourself up to capture that customer’s business again even if they’re browsing on a mobile device. Best of all, you can keep track of the success of this strategy with a good analytics program.

Behavior

The last issue that online retailers have to contend with when it comes to mobile shopping is the typical behavior of mobile customers. Even with desktop users, it’s difficult to hold someone’s attention for longer than a couple minutes at most. The bounce rate of mobile users is even higher, as they tend to bounce back and forth between several sites and search engines, looking for something to briefly hold their attention.

Exit Intent pop-ups are the perfect solution for convincing mobile users to stick around and browse your site. Companies like MaxTraffic have created Exit Intent overlays that are specially designed to deal with mobile behavior; MaxTraffic’s BounceBack technology has been a topic of some of our other posts. Putting a persuasive message in front of the mobile user at the moment they’re about to leave is a great way to hold their attention and compel them to continue shopping. Give it a shot and watch how your bounce rate drops dramatically.

Three Reasons Why Mobile Conversion Rates Are So Low

Preach Convenience to Convert Mobile Customers

According to a recent study by Flurry, a firm that analyzes digital behavior, the average person with access to a mobile device spends almost 3 hours per day staring at their screen. (2 hours and 57 minutes to be exact). That’s over 45 full days of mobile activity each year!

Convenience

With so much mobile activity, it’s no wonder that retailers are focusing their attention on advertising optimized for smaller screens like tablets and cell phones. Online shopping is now as ubiquitous as brick-and-mortar stores, and mobile shopping is following suit with increased popularity.

You may be wondering how to market your online shop with such limited means; the relatively small screen size of these devices leaves little real estate for advertisements and clever marketing. However, you can position your site as an effective mobile marketplace by taking advantage of the differences in the behavior of mobile customers.

Anyone who has tried to navigate an online store while using a cell phone knows the headaches involved with clicking on tiny buttons and sifting through minuscule images of products and prices. E-commerce sites can increase their mobile efficiency by making purchases as convenient as possible.

Amazon, the largest online retailer in the world, introduced the concept of “one-click” shopping in the early 2000s. This technology allows customers to purchase an item with just one mouse click (assuming they’ve previously entered their shipping and credit card information). It doesn’t get easier than that.

E-commerce sites should take a page out of Amazon’s book by reducing the number of clicks required to make a mobile purchase. At most, the customer should have to click to purchase the item and enter their information on one convenient mobile screen. Sites that require the customer to go through several separate pages run the risk of losing customers who are struggling to complete the forms on a mobile device.

Once you’ve created your streamlined mobile site, an exit intent pop-up can be employed to take advantage of your new position. (MaxTraffic offers a particularly effective mobile solution: BounceBack technology). Here’s a compelling example: “Don’t leave yet! Our mobile site allows you to complete a purchase with just two clicks!” Once the visitor has been sold on your site’s convenience, they’ll be more likely to stick around your mobile page and see what you have to offer.

Preach Convenience to Convert Mobile Customers

This Company in Lithuania Increased Their Conversion Rate By 17.5%!

We’ve talked all about the value of exit-intent technology and the various ways it can be employed successfully. Custom campaign creation, visitor segmenting, and data tracking tools are all essential for your efforts to increase overall sales. However, today we’re going to look at one company that’s experiencing an unbelievable increase in their conversion rate.

Who Are They: The company is Pirktukas, a European clothing brand that sells high-end products for men and women at competitive prices. They pride themselves on offering a variety of styles to appeal to their different customers. Since they regularly discount items and offer special deals, they are a perfect fit for exit-intent pop-ups.

Where Are They From: Pirktukas is based in Lithuania, a small but mighty hub for e-commerce and technical innovation. It’s no wonder that they were open to the idea of exit-intent technology.

How Are They Doing It?: Pirktukas employs a particularly effective type of exit-intent ad. Rather than just offering 5% off, the ad includes a timer that counts down from 20 minutes. This puts pressure on the customer to make a purchase fast before losing the discount.

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This type of exit-intent pop-up encourages the shopper to act quickly without considering the usual consequences. The timer is easy to add to a campaign and can be adjusted for more or less time.

The results speak for themselves: since employing these exit-intent ads, Pirktukas has seen an increase of 17.5% in their conversion rate. For a company of their size,t hat’s an extra 60 sales every month!

Who Provides Their Solution?: The best part about Pirktukas’ solution? It’s completely affordable as it is provided by MaxTraffic. Their subscription rates are based on overall traffic, with the most expensive package coming in at $699 per month. That’s a fraction of what other platforms like BounceExchange and similar companies charge.

MaxTraffic is known in the exit-intent industry for its intuitive dashboard for campaign creation and its innovative BounceBack technology for mobile devices. More information can be found at their site: www.maxtraffic.com.

This Company in Lithuania Increased Their Conversion Rate By 17.5%!

Exit Intent’s Biggest Game-Changer: BounceBack Technology

Exit intent technology is a powerful tool for online retailers as it gives you another chance to connect with visitors who might otherwise leave your site. Your probability of making a sale increases with each customer interaction; every new piece of information that you share with the customer helps to build a relationship and convince them to become a customer.

With exit intent overlays and pop-ups, you are given a unique opportunity to put your best offer in front of a visitor. Designing an effective, convincing advertisement will entice them to look around a bit more and purchase an item that appeals to them.

Online shopping is a massive, complicated industry. The rise of mobile devices equipped with the internet has made online shopping an even more omnipresent business; customers can make massive purchases from anywhere in the world on their smartphone or tablet.

Customers interact with their mobile devices in different ways than they do with laptops and desktop computers. Exit intent technology that is highly effective for desktop users may not be as powerful in addressing the behavior of mobile users. One exit intent company has designed a useful technology to address smartphone and tablet users in particular.

MaxTraffic is a small start-up based in Riga, Latvia, a growing hub for new technology companies. Their newest creation is BounceBack technology, an exit intent solution designed specifically for mobile devices.

bounceback

More than visitors coming from PCs, mobile users tend to come to a site directly from a search engine. Because of this, mobile users tend to bounce around between sites as they look around for a desired product or service. Mobile users may come to your site from a search engine like Bing or Google only to return immediately to their search results. BounceBack technology responds to this behavior by triggering a message only when the visitor hits the “back” button.

The targeted BounceBack message, optimized for mobile screens and triggered by the behavior of mobile users, is particularly effective in bringing smartphone and tablet visitors back to the site for another look. Visitor segmenting is one of the most efficient ways to maximize your exit intent returns, and targeting mobile users is a great way to take advantage of visitor segmenting.

For more information on BounceBack technology, check out what MaxTraffic is up to at www.maxtraffic.com.

Exit Intent’s Biggest Game-Changer: BounceBack Technology