Exit Intent Affiliate Programs: Extra Money for Your Small Business

For many online retailers, Exit Intent technology is a worthwhile expenditure because it pays off over time with improved conversion rates and increased sales. However, it can be a struggle for some small businesses to afford Exit Intent technology, as the services offered by different Exit Intent companies vary dramatically in price. (Comparison-shopping is important when searching for an Exit Intent provider. Take for example the difference in price between companies like BounceExchange and MaxTraffic: a difference of hundreds of dollars per month!)

There is hope for small businesses looking to use Exit Intent technology. Some Exit Intent companies are now offering Affiliate Programs to their clients, giving them the chance to recoup some of their expenses by convincing others to use the service.

Turn an Expense into a Profit

Affiliate programs have the potential to turn a monthly expense into a rapidly growing source of income for online retailers. With the tiered structure of affiliate compensation programs, your profit multiplies as more and more businesses take your recommendation.

How It Works

The first key, of course, is to find an Exit Intent company that offers an Affiliate Program as part of the package of services. As an example, we’ll take MaxTraffic; their program offers a lifetime commission of 25% for every sale that your company generates.

  • Imagine that your company signs up with MaxTraffic at their Standard level: monthly costs of 299EUR or 349USD.
  • Within a couple months of starting MaxTraffic, you’ve convinced two cooperating businesses to use the service as well: one at the Standard level and one at the Pro level (599EUR/699 USD).
  • Each month, 25% of their payment is deducted from your bill. After recruiting just two businesses, you’ve reduced your monthly payment by almost 225EUR.
  • After six months, you’ve sold five additional companies and individuals on MaxTraffic: one at the Basic level and four more at the Standard level. By this point you’re taking on commission fees from seven different subscriptions!
  • Your monthly commission after six months is over 550EUR, meaning that you’re actually turning a profit of 250EUR each month without lifting a finger. One full year at this rate will net your company a profit of 3,00EUR! Who can complain about that?

With many Affiliate Programs, like the one offered by MaxTraffic, your commission continues for the full lifetime of the deal. Even if a company you recommend uses MaxTraffic for ten years, you’ll receive 25% of the payment each and every month. Imagine your turnover after a few years of dedicated work recommending your Exit Intent provider.

Strategies for Success

Convincing other companies to jump on the Exit Intent bandwagon is easy when you use one of the following three sales strategies:

  1. Tout Your Sales Success: As you build your own Exit Intent overlays, you’ll soon have a database of statistics to show off your increased profits. Nothing speaks louder than profit in online retailing, and if you can show another company how well you’re doing because of Exit Intent pop-ups, it’ll only be a matter of moments before they ask how they can join.
  2. Connect Them With the Company: Even with your own personal experience, you can’t give a potential client as much information as the Exit Intent company can. Check with your Exit Intent provider to see if they’ll still honor the affiliate agreement if you pass along a lead that has further questions. Odds are, your provider will be happy to get the lead and will still reward you with the commission. Once you’ve passed the potential sale on to them, they’ll be in competent hands for the completion of the deal.
  3. Mention the Affiliate Program – Like we said, companies see things in terms of profit. Be sure to tell your potential sale about the Affiliate Program that you’re taking advantage of. When you show them how easy it is to make money through Exit Intent technology, they’ll be excited to get on board themselves and start turning extra profit.
Exit Intent Affiliate Programs: Extra Money for Your Small Business

Exit Intent: Helping Global Corporations Act Local

The retail industry involves a tremendous amount of trade-offs, with companies balancing marketing choices that may entice some customers while turning off others. A constant struggle for large companies is the need to appear to have a local presence; retailers that appear to be only a huge, obtuse megacorporation will have a difficult time competing with small businesses that are headquartered right around the corner from the customer.

Local

This concern is especially important for companies marketing products that customers feel a personal connection to: clothing, toys, and decorations. The average consumer wants to feel a sense of satisfaction from the items that express their creativity and personality, and it’s difficult to feel a connection to an item that was made 10,000 kilometers away and marketed to over a billion people.

So what’s the key to overcoming this marketing challenge? Medium- to large-sized businesses must make the extra effort to differentiate their marketing campaigns and appear local to multiple parts of their consumer base. The customer does not necessarily need to be convinced that the company is based near them; rather, it’s a matter of convincing the customer that the company has a stake in their country or region.

Visitor Segmenting

Good news for larger retailers: Exit Intent technology gives you the opportunity to appear local by taking advantage of visitor segmenting.

Visitor segmenting is a tool that many Exit Intent companies offer which allows you to display different messages to different customers. You can segment based on a variety of metrics: how the visitor arrived at your site, how long they’ve been there, or where they are in the world.

With the custom capabilities of Exit Intent pop-ups and the ability to keep track of your conversion statistics, visitor segmenting is an invaluable tool for designing, studying, and fine-tuning various marketing campaigns. 

Going Local

Imagine a bargain fashion retailer based in Southeast Asia. Despite the fact that their headquarters are in Thailand, their sales numbers depend on success in a number of different countries: Vietnam, Laos, Cambodia, and more.

Undoubtedly, there are large differences in the customer habits and pop culture norms of these various countries. In an effort to “go local,” the retailer can take advantage of these differences in Exit Intent overlays that have been designed specifically for each country. The visitor segmenting tool then allows each ad to be implemented only in the country for which it was designed: no Laotian ads being shown in Thailand, no Cambodian ads in Vietnam.

Beyond the obvious differences in language, your targeted ads can use inside jokes, local news, or special deals that you can offer only in the targeted country. Perhaps you can offer free shipping in Laos but not in other countries in the region; this is the perfect opportunity to employ an Exit Intent overlay that advertises free shipping for one small visitor segment.

At the very least, geographic visitor segmenting shows the customer that you’ve made an effort to understand them, their home, and their culture. This type of relationship-building goes a long way toward convincing the customer to eventually purchase a product or service.

Exit Intent: Helping Global Corporations Act Local

Integrating Social Media with Exit Intent Technology

It’s no secret that social media is one of the most powerful influencers in online commerce. Companies that have figured out how to use Facebook, Twitter, and Instagram for viral marketing will undoubtedly see an increase in sales among millenials and other young customers. So how can another e-commerce tool, exit intent technology, work to improve your company’s social media profiles?

Social Media

It can be easy to forget that you don’t always have to make an offer with your exit intent pop-ups. Many businesses employ exit intent technology without ever offering a discount or special perk like free shipping. Instead, they use it as a tool for connecting with the customer, gathering information, or presenting new items.

Pop-Up

Consider using an exit intent campaign like the one shown above. This pop-up advertisement encourages the visitor to follow Four Sigma Foods on their social networks: Facebook and Twitter. Once the visitor follows the company on one or both of these platforms, they’ll be presented with a consistent flow of information and advertising from the company – much more valuable than one exit intent offer!

Of course, you can design your exit intent overlay to direct visitors to any of your social media profiles. Do you have a creative YouTube channel advertising your products? Embed your most recent video in your exit intent pop-ups. Is your business using Snapchat for innovative new marketing clips? Put together a clever exit intent overlay that shares your Snapchat name and a recent image. Marketing always rewards creativity and cleverness.

The trick in making an effective exit intent pop-up that advertises social media is to be enticing without being annoying. An ad that blares, “follow us on social media!” and includes your Facebook, Twitter, Instagram, Vine, Snapchat, Tumblr, and thirty other platforms is likely to turn off more visitors than it converts. On the other hand, a sleek pop-up that says, “some of our best offers can be found on our Facebook page” will likely turn a lot of visitors into followers.

Integrating Social Media with Exit Intent Technology

Preach Convenience to Convert Mobile Customers

According to a recent study by Flurry, a firm that analyzes digital behavior, the average person with access to a mobile device spends almost 3 hours per day staring at their screen. (2 hours and 57 minutes to be exact). That’s over 45 full days of mobile activity each year!

Convenience

With so much mobile activity, it’s no wonder that retailers are focusing their attention on advertising optimized for smaller screens like tablets and cell phones. Online shopping is now as ubiquitous as brick-and-mortar stores, and mobile shopping is following suit with increased popularity.

You may be wondering how to market your online shop with such limited means; the relatively small screen size of these devices leaves little real estate for advertisements and clever marketing. However, you can position your site as an effective mobile marketplace by taking advantage of the differences in the behavior of mobile customers.

Anyone who has tried to navigate an online store while using a cell phone knows the headaches involved with clicking on tiny buttons and sifting through minuscule images of products and prices. E-commerce sites can increase their mobile efficiency by making purchases as convenient as possible.

Amazon, the largest online retailer in the world, introduced the concept of “one-click” shopping in the early 2000s. This technology allows customers to purchase an item with just one mouse click (assuming they’ve previously entered their shipping and credit card information). It doesn’t get easier than that.

E-commerce sites should take a page out of Amazon’s book by reducing the number of clicks required to make a mobile purchase. At most, the customer should have to click to purchase the item and enter their information on one convenient mobile screen. Sites that require the customer to go through several separate pages run the risk of losing customers who are struggling to complete the forms on a mobile device.

Once you’ve created your streamlined mobile site, an exit intent pop-up can be employed to take advantage of your new position. (MaxTraffic offers a particularly effective mobile solution: BounceBack technology). Here’s a compelling example: “Don’t leave yet! Our mobile site allows you to complete a purchase with just two clicks!” Once the visitor has been sold on your site’s convenience, they’ll be more likely to stick around your mobile page and see what you have to offer.

Preach Convenience to Convert Mobile Customers

How to Make the Most Out of A/B Testing

AB Testing

Once you’ve decided to take the plunge on using Exit Intent technology, there is a litany of tools at your disposal to make the most out of your sales strategy. One of these powerful tools is A/B testing which can show you the relative effectiveness of your exit intent campaigns.

Here’s how it works:

  • Using an exit intent company like MaxTraffic (www.maxtraffic.com), you create two contrasting campaigns to increase conversions and sales.
  • With A/B testing, 50% of your visitors are shown one campaign while the other 50% are shown the second campaign.
  • Your exit intent solution tracks the conversion rates of both campaigns, giving you real data on the effectiveness of each campaign.
  • Once your sample size is large enough to indicate a clear winner, you can then employ your effective ad with all visitors.

Effective marketing requires constant evaluation to determine if a new strategy will lead to more sales. With A/B testing, every new advertisement can be tested against your most effective current strategy. Why switch from an effective exit intent overlay when the new one isn’t as good?

Online retailers are always concerned about losing sales, and the prospect of a new campaign flopping can be enough to keep you from ever taking an advertising risk. Imagine that your marketing department has come up with a new campaign that is totally “outside the box.” You may be concerned about how it will play with actual customers, but your company isn’t nearly large enough to pay for things like focus groups and surveys. A/B testing is an effective, cost-efficient way to surpass customer surveys and get to the heart of the matter: sales. Use this strategy as much as you want; the more testing you do, the more efficient your campaigns will become.

How to Make the Most Out of A/B Testing

Getting Inside the Head of a Shopper

Getting Inside the Head of a Shopper

Designing your e-commerce site to maximize sales can often feel like an extended psychoanalysis of your customers. “Why do they do the things that they do?” “How can I keep them from leaving?” “Why won’t they make a purchase?”

All of these questions can leave you banging your head against the wall, wondering why your hard work hasn’t paid off with increased sales. Once you’ve overcome the frustration, however, you can begin to make inroads on your sales strategy by understanding shopper psychology and how to take advantage of customer behavior.

Customers Want to Feel Like They’ve Won

You must provide the customer with a positive experience if you have any hope of making an online sale. Visitors to your site want to feel like they’re getting a good deal; no one is going to make a purchase if they don’t feel good about the product and the price.

Regardless of your products’ prices and your profit margins, you must present them in such a way that the customer thinks they’re getting a bargain. Trumpet reductions in price (50% off!) and the customer won’t notice that the original price was much higher than the product’s value. Offer free shipping without mentioning that the overhead on the product more than covers your low shipping and packaging costs. Whether or not the customer is actually getting a great deal, you must go the extra mile to convince them of your shop’s great value.

You Want to Encourage Quick Actions

Many compulsive shoppers experience a rush of adrenaline when they make a new purchase. This “retail high” adds to the positive feelings associated with a new product. The customer imagines all the ways that the new product will bring value to their life and celebrates the great deal they received.

Countdown

Act now or the deal is lost!

You can take advantage of this customer behavior by pushing the visitor to make quick purchases. One way to incentivize quick thinking is by presenting an exit intent overlay that includes a countdown timer: “Purchase within the next 5 minutes and receive 20% off!” Suddenly, the customer needs to move fast to get a great deal. The adrenaline rush kicks in early as the visitor rushes to fill their cart and take advantage of the special offer, and you reap the rewards of increased sales.

Customers Want You to Care

One of the most common mistakes in e-commerce is to concentrate only on the immediate sale rather than a long-term customer relationship. Your company will take in more money by converting visitors into loyal customers: customers who make several purchases per year.

The way to turn customers into loyal brand ambassadors is by convincing them that you care about their individual patronage. This can be as simple as an exit intent pop-up welcoming them back to your site, or rewarding them with repeat business. “Thanks for coming back! Take 10% off your next purchase with us.” The customer knows that you’ve noticed their contribution to your company and appreciates the special attention. Track the behavior of repeat customers and watch how your efforts turn into rewards.

Getting Inside the Head of a Shopper

The Genius of Visitor Segmenting

At its most basic level, exit-intent overlays are a great tool for decreasing bounce rates and increasing overall sales. The best part about exit-intent technology is that its effectiveness increases as you work to further customize and streamline your campaigns. If your exit-intent platform allows for unlimited campaign creation, you can design dozens of designs to target specific segments of your visitors.

Your visitors are unique, coming from a variety of demographics and backgrounds. Data collection tools like Google Analytics will help you to build accurate profiles of your various customers. Once you’ve identified traits shared between certain groups of your visitors, you can work to develop campaigns that respond to the needs and desires of these groups.

5

Here are three specific ways to take advantage of visitor segmenting and create more effective exit-intent overlays:

  1. Segmenting by Region: Imagine that you’re a Canadian company that sells men’s clothing and accessories. Depending on which province your visitor comes from, you may choose to display an advertisement in English or French. Visitor segmenting allows you to display one campaign in Quebec while displaying another campaign in entirely in the other Canadian provinces. This targeted approach helps you to communicate effectively with more visitors, rather than excluding some from the conversation.

Along the same lines, you could take advantage of an inside joke or local information to make your advertisements more effective geographically. A sporting goods store could advertise to Ohio State Buckeyes fans in Ohio while targeting Notre Dame fans in Indiana. The options are limitless!

  1. Segmenting by Behavior – Studying your site’s bounce rate gives you insight into the behavior of your customers: how many are leaving immediately and how many are looking around. You can separate your visitors into “bouncers” and “browsers” and display a different message to each segment. An effective message for bouncers may be something displaying popular products, while one for browsers could entice them to commit by offering 10% off their total purchase. Different customers have different needs and it’s up to you to address them.
  1. Segmenting by Visit – Some customers will visit your site multiple times before making a purchase. It’s important to build a relationship with these customers to convince them that you value their business. A simple overlay with a message like “Welcome Back” will go a long way toward making the customer feel special. Shoppers who feel that a company values their business are more likely to turn into repeat customers.

On the other hand, you can make a splash with new visitors by offering something as soon as they arrive. “Thanks for visiting! We’ll ship your order for free.” This exciting pop-up will inspire the shopper to look around, as they will be motivated by the deal they’re receiving.

The Genius of Visitor Segmenting

Not Just Pop-Ups: The Difference Between Exit Intent Technology and Annoying Ads

We all remember the plague that once was pop-up ads. About ten years ago, before the rise of solutions like AdBlocker Plus, internet users were afflicted with an endless stream of pop-ups. These annoyances would offer everything from free iPods to $250 gift cards; all you have to do is fill out ten surveys, sign up for sixty magazine subscriptions, and forward your bank information to a bankrupt prince in Nigeria.

Mercifully, those days are over.

However, you can be forgiven for resisting the recent advances of exit intent technology. Exit intent ads act a lot like those old annoying pop-ups; at the last minute, they appear on your screen and momentarily prevent you from moving forward. Many potential clients upon first hearing about exit intent technology will say something along the lines of, “aren’t these just pop-ups?”

There is a key difference between the pop-ups of old and the new ads associated with exit intent technology: the ads are exclusively affiliated with a website that the customer chose to visit.

Think about it: those old advertisements, the ones that drove people to install pop-up blockers? They were for things completely unrelated to the website they were visiting. Baseball fans on Yahoo! Sports were treated to advertisements for travel packages; television enthusiasts reading recaps on Entertainment Weekly were shown “special offers” for free cell phones.

When a visitor lands on your site, they likely didn’t get there by accident. Your women’s clothing site is likely viewed by a number of women looking for new outfits and accessories. Because of this, it’s not inappropriate to show them an ad displaying your store’s most popular blouses or handbags. In fact, it’s quite possible that your visitors will be grateful for your exit intent ad.

That’s right: customers will be glad that you showed exit intent overlays.

In the world of online shopping, customers are constantly looking for the best deals. Exit intent ads alert customers to special offers and sales that they may not have previously known about. Think of it more as raising awareness: you’re giving the customer as much information as possible so that they can make an informed decision. (And hopefully that decision is to make a purchase!)

As long as you’re not making offers you can’t back up, your exit pop-ups are more appealing than annoying. No one has ever complained about a good deal!

Not Just Pop-Ups: The Difference Between Exit Intent Technology and Annoying Ads

Here Are Three Classic Exit Intent Ads That Really Work

As we’ve mentioned before, exit intent pop-ups are an amazing tool to retain visitors to your site and increase conversion rates and overall sales. However, not all exit intent ads are created equal. The effectiveness of your campaign depends on how it communicates with your visitors and whether the message resonates with their goals.

Through extensive study of top exit intent companies and their sales data, we’ve pinpointed three exit intent overlays that are consistently effective in delivering higher conversion rates and increased profits.

Wait! Here’s $10 Off Your Purchase

It’s critical to understand that these exit intent pop-ups make the difference between a customer making a purchase or abandoning your site entirely. To convince your visitors to stick around, you may need to make a small concession in exchange for large-scale profits.

The potential customers who visit your site are interested in your product on some level; otherwise they would not have gone through the effort of visiting your store. A percentage of your visitors are likely teetering on the edge of making a purchase or saving their money, and an unexpected discount could sway them towards spending. A message like “Wait! Here’s $10 Off Your Purchase” conveys a sense of urgency to the customer and encourages them to engage in a period of rapid decision-making. Successful conversions will likely happen in only a few minutes; the customer will be encouraged by the discount, find an attractive product, and make a purchase within the blink of an eye.

You Forgot These Items! Take 10% Off On Us

The extreme version of the customers mentioned above is those who put items in their cart but still end up saving their money. These cases can be maddening; you literally can’t get closer to making a sale. It can be tempting to write these customers off, but the best way to get over the disappointment is to turn them into sales!

Consider that these customers came within a few mouse clicks of being a part of your profits; it can’t take much to convince them to finish the purchase. Create a campaign that takes advantage of visitor segmenting (many exit intent companies like Bounce Exchange and MaxTraffic offer this service) to specifically target those customers with items left in their cart. An attractive advertisement offering a discount on the items they were already considering will increase conversion rates significantly.

Check Out These Popular Items!

Not every customer is going to be thrilled with what you have to offer, and even the most successful websites lose a majority of visitors. Visitor segmenting gives you the chance to make a last-second blitz on customers who are bouncing away quickly. Your bounce rate shows what percentage of visitors leave after only viewing one page, rather than looking at different products or checking out your business.

The best strategy for attacking these bouncing customers is by showing them your very best products. Analyze your sales data to find your three most popular items and feature them in an exit intent overlay. While this campaign by nature will not be as successful as the two mentioned above, it represents your best bet for converting uninterested visitors. Another way to optimize the process is to run A/B testing using different products in the two advertisements. Once you’ve found the most appealing iteration, you’ll be on your way to increasing profits.

Here Are Three Classic Exit Intent Ads That Really Work

Exit Intent’s Biggest Game-Changer: BounceBack Technology

Exit intent technology is a powerful tool for online retailers as it gives you another chance to connect with visitors who might otherwise leave your site. Your probability of making a sale increases with each customer interaction; every new piece of information that you share with the customer helps to build a relationship and convince them to become a customer.

With exit intent overlays and pop-ups, you are given a unique opportunity to put your best offer in front of a visitor. Designing an effective, convincing advertisement will entice them to look around a bit more and purchase an item that appeals to them.

Online shopping is a massive, complicated industry. The rise of mobile devices equipped with the internet has made online shopping an even more omnipresent business; customers can make massive purchases from anywhere in the world on their smartphone or tablet.

Customers interact with their mobile devices in different ways than they do with laptops and desktop computers. Exit intent technology that is highly effective for desktop users may not be as powerful in addressing the behavior of mobile users. One exit intent company has designed a useful technology to address smartphone and tablet users in particular.

MaxTraffic is a small start-up based in Riga, Latvia, a growing hub for new technology companies. Their newest creation is BounceBack technology, an exit intent solution designed specifically for mobile devices.

bounceback

More than visitors coming from PCs, mobile users tend to come to a site directly from a search engine. Because of this, mobile users tend to bounce around between sites as they look around for a desired product or service. Mobile users may come to your site from a search engine like Bing or Google only to return immediately to their search results. BounceBack technology responds to this behavior by triggering a message only when the visitor hits the “back” button.

The targeted BounceBack message, optimized for mobile screens and triggered by the behavior of mobile users, is particularly effective in bringing smartphone and tablet visitors back to the site for another look. Visitor segmenting is one of the most efficient ways to maximize your exit intent returns, and targeting mobile users is a great way to take advantage of visitor segmenting.

For more information on BounceBack technology, check out what MaxTraffic is up to at www.maxtraffic.com.

Exit Intent’s Biggest Game-Changer: BounceBack Technology