Exit Intent Affiliate Programs: Extra Money for Your Small Business

For many online retailers, Exit Intent technology is a worthwhile expenditure because it pays off over time with improved conversion rates and increased sales. However, it can be a struggle for some small businesses to afford Exit Intent technology, as the services offered by different Exit Intent companies vary dramatically in price. (Comparison-shopping is important when searching for an Exit Intent provider. Take for example the difference in price between companies like BounceExchange and MaxTraffic: a difference of hundreds of dollars per month!)

There is hope for small businesses looking to use Exit Intent technology. Some Exit Intent companies are now offering Affiliate Programs to their clients, giving them the chance to recoup some of their expenses by convincing others to use the service.

Turn an Expense into a Profit

Affiliate programs have the potential to turn a monthly expense into a rapidly growing source of income for online retailers. With the tiered structure of affiliate compensation programs, your profit multiplies as more and more businesses take your recommendation.

How It Works

The first key, of course, is to find an Exit Intent company that offers an Affiliate Program as part of the package of services. As an example, we’ll take MaxTraffic; their program offers a lifetime commission of 25% for every sale that your company generates.

  • Imagine that your company signs up with MaxTraffic at their Standard level: monthly costs of 299EUR or 349USD.
  • Within a couple months of starting MaxTraffic, you’ve convinced two cooperating businesses to use the service as well: one at the Standard level and one at the Pro level (599EUR/699 USD).
  • Each month, 25% of their payment is deducted from your bill. After recruiting just two businesses, you’ve reduced your monthly payment by almost 225EUR.
  • After six months, you’ve sold five additional companies and individuals on MaxTraffic: one at the Basic level and four more at the Standard level. By this point you’re taking on commission fees from seven different subscriptions!
  • Your monthly commission after six months is over 550EUR, meaning that you’re actually turning a profit of 250EUR each month without lifting a finger. One full year at this rate will net your company a profit of 3,00EUR! Who can complain about that?

With many Affiliate Programs, like the one offered by MaxTraffic, your commission continues for the full lifetime of the deal. Even if a company you recommend uses MaxTraffic for ten years, you’ll receive 25% of the payment each and every month. Imagine your turnover after a few years of dedicated work recommending your Exit Intent provider.

Strategies for Success

Convincing other companies to jump on the Exit Intent bandwagon is easy when you use one of the following three sales strategies:

  1. Tout Your Sales Success: As you build your own Exit Intent overlays, you’ll soon have a database of statistics to show off your increased profits. Nothing speaks louder than profit in online retailing, and if you can show another company how well you’re doing because of Exit Intent pop-ups, it’ll only be a matter of moments before they ask how they can join.
  2. Connect Them With the Company: Even with your own personal experience, you can’t give a potential client as much information as the Exit Intent company can. Check with your Exit Intent provider to see if they’ll still honor the affiliate agreement if you pass along a lead that has further questions. Odds are, your provider will be happy to get the lead and will still reward you with the commission. Once you’ve passed the potential sale on to them, they’ll be in competent hands for the completion of the deal.
  3. Mention the Affiliate Program – Like we said, companies see things in terms of profit. Be sure to tell your potential sale about the Affiliate Program that you’re taking advantage of. When you show them how easy it is to make money through Exit Intent technology, they’ll be excited to get on board themselves and start turning extra profit.
Exit Intent Affiliate Programs: Extra Money for Your Small Business

Exit Intent: Helping Global Corporations Act Local

The retail industry involves a tremendous amount of trade-offs, with companies balancing marketing choices that may entice some customers while turning off others. A constant struggle for large companies is the need to appear to have a local presence; retailers that appear to be only a huge, obtuse megacorporation will have a difficult time competing with small businesses that are headquartered right around the corner from the customer.

Local

This concern is especially important for companies marketing products that customers feel a personal connection to: clothing, toys, and decorations. The average consumer wants to feel a sense of satisfaction from the items that express their creativity and personality, and it’s difficult to feel a connection to an item that was made 10,000 kilometers away and marketed to over a billion people.

So what’s the key to overcoming this marketing challenge? Medium- to large-sized businesses must make the extra effort to differentiate their marketing campaigns and appear local to multiple parts of their consumer base. The customer does not necessarily need to be convinced that the company is based near them; rather, it’s a matter of convincing the customer that the company has a stake in their country or region.

Visitor Segmenting

Good news for larger retailers: Exit Intent technology gives you the opportunity to appear local by taking advantage of visitor segmenting.

Visitor segmenting is a tool that many Exit Intent companies offer which allows you to display different messages to different customers. You can segment based on a variety of metrics: how the visitor arrived at your site, how long they’ve been there, or where they are in the world.

With the custom capabilities of Exit Intent pop-ups and the ability to keep track of your conversion statistics, visitor segmenting is an invaluable tool for designing, studying, and fine-tuning various marketing campaigns. 

Going Local

Imagine a bargain fashion retailer based in Southeast Asia. Despite the fact that their headquarters are in Thailand, their sales numbers depend on success in a number of different countries: Vietnam, Laos, Cambodia, and more.

Undoubtedly, there are large differences in the customer habits and pop culture norms of these various countries. In an effort to “go local,” the retailer can take advantage of these differences in Exit Intent overlays that have been designed specifically for each country. The visitor segmenting tool then allows each ad to be implemented only in the country for which it was designed: no Laotian ads being shown in Thailand, no Cambodian ads in Vietnam.

Beyond the obvious differences in language, your targeted ads can use inside jokes, local news, or special deals that you can offer only in the targeted country. Perhaps you can offer free shipping in Laos but not in other countries in the region; this is the perfect opportunity to employ an Exit Intent overlay that advertises free shipping for one small visitor segment.

At the very least, geographic visitor segmenting shows the customer that you’ve made an effort to understand them, their home, and their culture. This type of relationship-building goes a long way toward convincing the customer to eventually purchase a product or service.

Exit Intent: Helping Global Corporations Act Local

Preach Convenience to Convert Mobile Customers

According to a recent study by Flurry, a firm that analyzes digital behavior, the average person with access to a mobile device spends almost 3 hours per day staring at their screen. (2 hours and 57 minutes to be exact). That’s over 45 full days of mobile activity each year!

Convenience

With so much mobile activity, it’s no wonder that retailers are focusing their attention on advertising optimized for smaller screens like tablets and cell phones. Online shopping is now as ubiquitous as brick-and-mortar stores, and mobile shopping is following suit with increased popularity.

You may be wondering how to market your online shop with such limited means; the relatively small screen size of these devices leaves little real estate for advertisements and clever marketing. However, you can position your site as an effective mobile marketplace by taking advantage of the differences in the behavior of mobile customers.

Anyone who has tried to navigate an online store while using a cell phone knows the headaches involved with clicking on tiny buttons and sifting through minuscule images of products and prices. E-commerce sites can increase their mobile efficiency by making purchases as convenient as possible.

Amazon, the largest online retailer in the world, introduced the concept of “one-click” shopping in the early 2000s. This technology allows customers to purchase an item with just one mouse click (assuming they’ve previously entered their shipping and credit card information). It doesn’t get easier than that.

E-commerce sites should take a page out of Amazon’s book by reducing the number of clicks required to make a mobile purchase. At most, the customer should have to click to purchase the item and enter their information on one convenient mobile screen. Sites that require the customer to go through several separate pages run the risk of losing customers who are struggling to complete the forms on a mobile device.

Once you’ve created your streamlined mobile site, an exit intent pop-up can be employed to take advantage of your new position. (MaxTraffic offers a particularly effective mobile solution: BounceBack technology). Here’s a compelling example: “Don’t leave yet! Our mobile site allows you to complete a purchase with just two clicks!” Once the visitor has been sold on your site’s convenience, they’ll be more likely to stick around your mobile page and see what you have to offer.

Preach Convenience to Convert Mobile Customers

How to Make the Most Out of A/B Testing

AB Testing

Once you’ve decided to take the plunge on using Exit Intent technology, there is a litany of tools at your disposal to make the most out of your sales strategy. One of these powerful tools is A/B testing which can show you the relative effectiveness of your exit intent campaigns.

Here’s how it works:

  • Using an exit intent company like MaxTraffic (www.maxtraffic.com), you create two contrasting campaigns to increase conversions and sales.
  • With A/B testing, 50% of your visitors are shown one campaign while the other 50% are shown the second campaign.
  • Your exit intent solution tracks the conversion rates of both campaigns, giving you real data on the effectiveness of each campaign.
  • Once your sample size is large enough to indicate a clear winner, you can then employ your effective ad with all visitors.

Effective marketing requires constant evaluation to determine if a new strategy will lead to more sales. With A/B testing, every new advertisement can be tested against your most effective current strategy. Why switch from an effective exit intent overlay when the new one isn’t as good?

Online retailers are always concerned about losing sales, and the prospect of a new campaign flopping can be enough to keep you from ever taking an advertising risk. Imagine that your marketing department has come up with a new campaign that is totally “outside the box.” You may be concerned about how it will play with actual customers, but your company isn’t nearly large enough to pay for things like focus groups and surveys. A/B testing is an effective, cost-efficient way to surpass customer surveys and get to the heart of the matter: sales. Use this strategy as much as you want; the more testing you do, the more efficient your campaigns will become.

How to Make the Most Out of A/B Testing

Getting Inside the Head of a Shopper

Getting Inside the Head of a Shopper

Designing your e-commerce site to maximize sales can often feel like an extended psychoanalysis of your customers. “Why do they do the things that they do?” “How can I keep them from leaving?” “Why won’t they make a purchase?”

All of these questions can leave you banging your head against the wall, wondering why your hard work hasn’t paid off with increased sales. Once you’ve overcome the frustration, however, you can begin to make inroads on your sales strategy by understanding shopper psychology and how to take advantage of customer behavior.

Customers Want to Feel Like They’ve Won

You must provide the customer with a positive experience if you have any hope of making an online sale. Visitors to your site want to feel like they’re getting a good deal; no one is going to make a purchase if they don’t feel good about the product and the price.

Regardless of your products’ prices and your profit margins, you must present them in such a way that the customer thinks they’re getting a bargain. Trumpet reductions in price (50% off!) and the customer won’t notice that the original price was much higher than the product’s value. Offer free shipping without mentioning that the overhead on the product more than covers your low shipping and packaging costs. Whether or not the customer is actually getting a great deal, you must go the extra mile to convince them of your shop’s great value.

You Want to Encourage Quick Actions

Many compulsive shoppers experience a rush of adrenaline when they make a new purchase. This “retail high” adds to the positive feelings associated with a new product. The customer imagines all the ways that the new product will bring value to their life and celebrates the great deal they received.

Countdown

Act now or the deal is lost!

You can take advantage of this customer behavior by pushing the visitor to make quick purchases. One way to incentivize quick thinking is by presenting an exit intent overlay that includes a countdown timer: “Purchase within the next 5 minutes and receive 20% off!” Suddenly, the customer needs to move fast to get a great deal. The adrenaline rush kicks in early as the visitor rushes to fill their cart and take advantage of the special offer, and you reap the rewards of increased sales.

Customers Want You to Care

One of the most common mistakes in e-commerce is to concentrate only on the immediate sale rather than a long-term customer relationship. Your company will take in more money by converting visitors into loyal customers: customers who make several purchases per year.

The way to turn customers into loyal brand ambassadors is by convincing them that you care about their individual patronage. This can be as simple as an exit intent pop-up welcoming them back to your site, or rewarding them with repeat business. “Thanks for coming back! Take 10% off your next purchase with us.” The customer knows that you’ve noticed their contribution to your company and appreciates the special attention. Track the behavior of repeat customers and watch how your efforts turn into rewards.

Getting Inside the Head of a Shopper

All-Star Ads: Popular Items

All-Star Ads is a series that highlights exit-intent overlays that are particularly effective. This blog post features “Popular Item” ads.

1

When a customer visits your e-commerce site, they’re likely in some sort of “shopping mood.” Even the most frugal shopper has come to your site because of an interest in a certain product or offer; knowing this, it should be easy to encourage the customer to consider other items.

“Popular item” ads are exit-intent pop-ups that display a few products that the customer may be interested in but hasn’t yet seen. There are a number of strategies to which items you feature in your “popular item” advertisement, but a solid tactic is to show the top 3 items purchased by customers in your visitor’s demographic segment. (Of course, companies must make sure not to show an ad for pantyhose to an elderly male customer, or neckties to a mid-30s woman!)

A couple things you may not know about “popular item” ads:

  • You don’t have to be 100% truthful. The customer won’t know whether the item you’re showing is actually in the top echelon of sales or not. Perhaps you’re trying to give a boost to a product that you feel has been underperforming. In any case, these advertisements give you the chance to experiment with different products and see what styles are resonating with shoppers.
  • Less is more. It may be tempting to put as many items as possible in front of the visitor in the hope that something might click. However, your exit-intent pop-up will be more appealing and effective if you limit the selection to two or three items. You want the customer to be able to absorb as much information as possible in the split second that they first view the overlay. Too many items will be information overload, prompting the visitor to continue away from your site.

2

As displayed in the image above, it’s also a great opportunity to feature upcoming styles for a new season or products that have been updated with an innovative new feature.

This technology should be employed most often with “bouncing” visitors who have viewed only one page on your site. These customers are most likely to be influenced by new information, and a powerful “popular item” ad could convince them to look for those items and more if they like your style.

All-Star Ads: Popular Items

Here Are Three Classic Exit Intent Ads That Really Work

As we’ve mentioned before, exit intent pop-ups are an amazing tool to retain visitors to your site and increase conversion rates and overall sales. However, not all exit intent ads are created equal. The effectiveness of your campaign depends on how it communicates with your visitors and whether the message resonates with their goals.

Through extensive study of top exit intent companies and their sales data, we’ve pinpointed three exit intent overlays that are consistently effective in delivering higher conversion rates and increased profits.

Wait! Here’s $10 Off Your Purchase

It’s critical to understand that these exit intent pop-ups make the difference between a customer making a purchase or abandoning your site entirely. To convince your visitors to stick around, you may need to make a small concession in exchange for large-scale profits.

The potential customers who visit your site are interested in your product on some level; otherwise they would not have gone through the effort of visiting your store. A percentage of your visitors are likely teetering on the edge of making a purchase or saving their money, and an unexpected discount could sway them towards spending. A message like “Wait! Here’s $10 Off Your Purchase” conveys a sense of urgency to the customer and encourages them to engage in a period of rapid decision-making. Successful conversions will likely happen in only a few minutes; the customer will be encouraged by the discount, find an attractive product, and make a purchase within the blink of an eye.

You Forgot These Items! Take 10% Off On Us

The extreme version of the customers mentioned above is those who put items in their cart but still end up saving their money. These cases can be maddening; you literally can’t get closer to making a sale. It can be tempting to write these customers off, but the best way to get over the disappointment is to turn them into sales!

Consider that these customers came within a few mouse clicks of being a part of your profits; it can’t take much to convince them to finish the purchase. Create a campaign that takes advantage of visitor segmenting (many exit intent companies like Bounce Exchange and MaxTraffic offer this service) to specifically target those customers with items left in their cart. An attractive advertisement offering a discount on the items they were already considering will increase conversion rates significantly.

Check Out These Popular Items!

Not every customer is going to be thrilled with what you have to offer, and even the most successful websites lose a majority of visitors. Visitor segmenting gives you the chance to make a last-second blitz on customers who are bouncing away quickly. Your bounce rate shows what percentage of visitors leave after only viewing one page, rather than looking at different products or checking out your business.

The best strategy for attacking these bouncing customers is by showing them your very best products. Analyze your sales data to find your three most popular items and feature them in an exit intent overlay. While this campaign by nature will not be as successful as the two mentioned above, it represents your best bet for converting uninterested visitors. Another way to optimize the process is to run A/B testing using different products in the two advertisements. Once you’ve found the most appealing iteration, you’ll be on your way to increasing profits.

Here Are Three Classic Exit Intent Ads That Really Work

Explaining Exit Intent Technology

We’ve got bad news: customers are leaving your site, and they’re doing it in droves. 

Despite your best efforts, the vast majority of shoppers who visit your site will leave without making a purchase. Even online shopping giants like Amazon and Overstock experience these miniscule conversion rates. These small percentage points matter more, however, for small online retailers. An increase of 1 to 2 percent in conversion rate could mean the difference between success and failure.

Unfortunately, customers are fickle. Some visitors will go so far as to load their cart with items and then still leave.

Cart Leaving

Once you get over the sting of rejection, you can start to make a plan to combat this nasty reality.

This is where we hold them

Thankfully, we have a solution for you: Exit Intent Technology.

Exit intent technology entices your visitors to stick around and make a purchase. By convincing customers who would otherwise abandon your site of your unbeatable deals, exit intent technology holds more visitors on your site and increases overall sales. In some cases, it can raise conversion rates by 10-15%.

Raise conversion rates

How does it work? Well first, you must keep in mind that something drew your visitors to your site in the first place. Whether it was your reputation, a popular product, or effective marketing, your visitors were inspired to click through to your site and look around.

Recognizing that you’ve got their attention, exit intent technology reminds the customer of the best aspects of your online shop. Do you have items that are particularly popular that the customer hasn’t seen yet? Show them in an ad highlighting high quality and low prices. Are you offering a special discount code or free shipping option? Make sure the customer sees it before they decide to leave. The better the offer, the more effective the campaign.

Exit Intent: The better the offer, the more effective the campaign

For best results: create your own campaigns.

No one knows your visitors better than you. Every good company understands the profile of their customer and has reams of data to back up its marketing decisions. The best practice for implementing Exit Intent Technology is to design your own custom ads to reach your unique customers.

Unlimited Exit Intent

Perhaps your products hold particular appeal to a certain geographic area; in that case, you can create an advertisement targeting visitors from a specific country or state. Do you want to show a special message to the customers who’ve left items in their cart? You can do that with custom campaigns and visitor segmenting. Every customer is different, and you can take advantage of those differences to increase sales.

Every customer is different

What are you waiting for? Exit Intent Technology is the key to improving your conversion rates and increasing your company’s overall sales. With Exit Intent you’ll experience a noticeable boost in profit within the first month. Who doesn’t want that?

money

Explaining Exit Intent Technology

The Three Most Common Mistakes in eCommerce

Designing and maintaining an online retail site is a complicated dance. The best sites have mastered several creative aspects in their quest to create a marketplace that inspires visitors to complete a purchase: intuitive web design, appealing graphic design, compelling copywriting, and intelligent sales strategy.

With so many choices to make in creating your online retail site, there are a number of potential minefields that could have a disastrous effect on your sales numbers. We’ve put together a list of three common mistakes in e-commerce web design to help you avoid the classic pitfalls.

Product Overload

Overload

The typical online shopper prefers convenience. Few people have time to browse through dozens (or even hundreds) of products; the item that they purchase is most likely to be on the first page that they see. We recommend limiting the number of items available on any one page to 8 or less. If the customer wants to see more items, they can view the next page or change the display settings to show more items.

When you display too many items at once, the customer isn’t able to give careful consideration to anything. The sheer number of choices is overwhelming and the customer’s most likely response is to abandon the page.

Consider grouping items together by category to reduce the number of items found in one place. This way, the customer can find exactly what they’re looking for and won’t have to look through pages and pages of items to land on their perfect product match.

Complicated Sites

Just as overwhelming as product overload is information overload; this shopping disaster occurs when a site displays way too many ads, offers, and products on one page. One look at a site like this will turn away the vast majority of potential customers.

Bad

When you evaluate your online shop, look for areas that can be simplified. In looking at the unfortunate homepage for Frys.com, we can see at least four things that need to be changed immediately:

  • Categories in two places: The company is off to a good start by grouping their large product selection into categories like “PC Computers,” “Electronic Components,” and “DVD Movies.” However, they’ve erased the positive effects of this strategy by putting the categories in two places – one at the top of the screen and one on the left-hand side. The sidebar is unnecessary; it clutters up the homepage and forces the products to be displayed in a smaller space.
  • Unnecessary services: Right beneath the categories, the company has included links to tracking information, customer service, and a store locator. While these links are important, they could be easily grouped together in one large Customer Service link. The customer will still know where to go to find these services, and it will clear up space at the top of the page – important real estate in an online site.
  • Too many offers: At first glance, do you realize that Frys.com offers a low shipping price, great holiday gift ideas, next-day shipping by 11PM, and a warranty? You maybe noticed one or two of these offers, but it’s impossible to take all of this in with so many offers in different areas of the site.
  • Important areas are impossible to find: What’s the most important part of an online shopping site? Undoubtedly, it’s the shopping cart. This page serves as the connection between the customer and the site, enabling the customer to complete a purchase. On Frys.com, the shopping cart is incredibly difficult to find; one can imagine frustrated customers leaving items in their cart when they can’t figure out how to complete the purchase.

Mobile Miscues

The rise of mobile shopping has had major implications on e-commerce strategies. Sites that were created for the large screens and high resolutions of laptops and desktops are too unwieldy on tablets and smartphones.

It is an unacceptable mistake to ignore mobile design as a part of your e-commerce strategy. Everything from layouts, product placements, and Exit Intent overlays should be reformatted to fit the specifications of a small screen.

Mobile

This side-by-side depiction of two mobile sites shows the difference between good design and bad design. The site on the left, with a cluttered collection of drop-down menus and search bars, makes it difficult for customers to find the products they’re looking for. On the right, the site has prioritized only a few items, making the intelligent bet that customers are looking for their most popular products. It’s easy to imagine which site is experiencing better sales numbers.

The Three Most Common Mistakes in eCommerce