100 Tools That Offer Exit Intent Technology

Exit Intent technology is sweeping across the world of e-commerce, as more and more companies turn to this amazing tool for increased conversion rates. As the demand for Exit Intent technology has increased, so too has the number of companies offering Exit Intent as one of their solutions.

We have compiled the most comprehensive list of Exit Intent providers. The list is divided into four categories, separated based on how Exit Intent is offered by the provider or incorporated into existing platforms. Within each category we have highlighted one or two companies as representative examples of the broader list. Each category list is also preceded by a description of the service itself, its advantages and disadvantages, and typical costs associated with the service.

Companies That Offer Full-Service Exit Intent Technology

Full-service: the Rolls Royce of Exit Intent technology. These companies will take care of every aspect of your Exit Intent campaigns from design to implementation to analysis. Dedicated support teams are available to answer questions during every step of the process. These companies sport impressive client lists; they offer Exit Intent solutions to some of the largest businesses in the world. However, their reputation is matched by high prices: full-service companies charge monthly fees of several thousand dollars.

Bounce Exchange is possibly the most well known Exit Intent company in the world. Their client list includes business titans like Microsoft, Ann Taylor, and Lufthansa; if they’re willing to trust Bounce Exchange, it must be a good service!

BounceExchange
A dedicated team will design your Exit Intent pop-ups if you use Bounce Exchange

The costs are high, however. According to recent advertisements published by Bounce Exchange, their services start at $5,995 per month. That lofty subscription fee prices out most small- and medium-sized businesses.

Companies That Offer Exit Intent Technology as Their Primary Feature

The companies in this category differ from full-service companies in that they require you to create your own campaign. Using tools and templates provided by the servicer, you are responsible for all slogans, images, and marketing strategies. This difference is what makes these services significantly cheaper. Based on website traffic, these services can range anywhere from $20 per month to $1000. Many of these companies also offer an “Enterprise” option for large businesses; these agreements are typically negotiated separately from normal pay scales.

MaxTraffic is noteworthy for its intuitive campaign creation platform, outstanding customer support, and useful analytics. MaxTraffic subscribers are able to create an unlimited number of campaigns, using A/B testing and geographic targeting to enhance the productivity of their efforts. Pricing is dramatically reduced from full-service companies and your cost is commensurate with your amount of web traffic; small businesses can use the service for as little as $139 per month.

MaxTraffic allows for unlimited campaigns at a reasonable price

PadiAct is unique because its technology focuses entirely on capturing information for email targeting. (Other companies like MaxTraffic, OptiMonk, and Granify allow users to create campaigns for information capture in addition to other sales techniques.) As the scope of its services are limited, the price is also comparatively lower: as little as $25 per month for basic services.

PadiAct offers flexible, affordable services for a monthly fee
PadiAct offers flexible, affordable services for a monthly fee

Companies That Include Exit Intent as One of Their Features

The companies in this category offer a wide variety of services; Exit Intent technology is only one of the included options. Some focus on email retargeting, while others allow users to operate surveys and competitions in addition to more typical conversion strategies. While they are able to offer more tailored solutions for creative companies, they often lack the targeted support offered by servicers that focus exclusively on Exit Intent technology.

In addition to Exit Intent technology, Gleam provides opportunities for users to run competitions, offer rewards, and capture contact information for email retargeting. You can try the service for free; you will be charged if your business grows past a certain benchmark.

Just a few of the services offered by Gleam
Just a few of the services offered by Gleam

Companies That Offer Exit Intent as a Plug-In

If you run your e-commerce company exclusively through an external vendor like Shopify, Magento, or WordPress, you may find it advantageous to use one of these services. They are built exclusively for shopping platforms and their prices are able to be added to the cost of the platform. (NOTE: Many of the companies listed in previous categories can be integrated with shopping platforms.)

Built exclusively for WordPress users, Thrive Leads helps users build their email lists for retargeting and ongoing marketing campaigns. Their users have boasted increases in conversions of up to 238%. This service can be added to your WordPress site for $67 ($97 for multiple sites.)

The Complete List of Exit Intent Resources:

Full-Service, All-Inclusive Platforms:

1. Yieldify (www.yieldify.com)

2. Bounce Exchange (bounceexchange.com)

3. Exit Intel (www.exitintel.com)

Exit Intent Platforms:

4. OptinMonster (optinmonster.com)

5. MaxTraffic (maxtraffic.com)

6. PicReel (picreel.com)

7. OptiMonk (optimonk.com)

8. ExitIntent (www.exitintent.io)

9. Rooster (getrooster.com)

10. OptKit (optkit.com)

11. Exit Monitor (exitmonitor.com)

12. Granify (granify.com)

13. Akanoo (akanoo.com)

14. UberExit (uberexit.com)

15. CartAbandon (cartabandon.com)

16. CartRescuer (cartrescuer.com)

17. Action PopUp (actionpopup.com)

18. PadiAct (padiact.com)

Platforms That Offer Exit Intent and Additional Features:

19. Justuno (justuno.com)

20. SAP Hybris (hybris.com)

21. BounceBlock (bounceblock.com)

22. Hold on, Stranger! (holdonstranger.com)

23. PopUp Domination (popupdomination.com)

24. PriceWaiter (pricewaiter.com)

25. Exit Mist (exitmist.com)

26. Zoom Analytics (zoomanalytics.co)

27. 40Nuggets (40nuggets.com)

28. Exit Bee (exitbee.com)

29. Lead Liaison (leadliaison.com)

30. BounceFight (bouncefight.com)

31. Iverto (www.iverto.co)

32. LeadPages (www.leadpages.net)

33. LeadOutcome (leadoutcome.com)

34. Unbounce (unbounce.com)

35. Ve Interactive (veinteractive.com)

36. AbandonAid (abandonaid.com)

37. CartStack (cartstack.com)

38. Rejoiner (rejoiner.com)

39. UpSellit (upsellit.com)

40. Conversions Box (conversionsbox.com)

41. WebEngage (www.webengage.com)

42. Bronto (bronto.com)

43. AddShoppers (addshoppers.com)

44. SaleCycle (salecycle.com)

45. HelloBar (hellobar.com)

46. RapidEngage (rapidengage.com)

47. Evergage (evergage.com)

48. BrainSINS (brainsins.com)

49. Gleam (gleam.io)

50. Sleeknote (sleeknote.com)

51. Agile CRM (agilecrm.com)

52. Beeketing (beeketing.com)

53. Team Sales Agent (teamsalesagent.com)

54. Connecto (connecto.io)

55. Privy (privy.com)

56 .Atipso (atipso.com)

57. Feedback Lite (feedbacklite.com)

58. Dynamic Yield (dynamicyield.com)

59. ContactUs (contactus.com)

60. Triggerbee (triggerbee.com)

61. Bubblebox (bubbleboxconvert.com)

62. IQ (www.cloud-iq.com)

63. Conversions On Demand (conversionsondemand.com)

64. Listrak (listrak.com)

65. Fresh Relevance (freshrelevance.com)

66. MailChimp (mailchimp.com)

67. GetSiteControl (getsitecontrol.com)

68. SumoMe (sumome.com)

69. Hotjar (hotjar.com)

70. Sleeknote (sleeknote.com)

71. Marketizator (marketizator.com)

72. MailMunch (mailmunch.co)

73. EarnCoupon (earncoupon.com)

74. Vbout (vbout.com)

75. CrunchBase (crunchbase.com)

76. King Kong (kingkong.com.au)

77. ExactTarget (exacttarget.com)

78. Intenso (getintenso.com)

79. Pagewiz (pagewiz.com)

80. Optin Architect (optinarchitect.com)

81. Rocketshp (rocketshp.com)

82. Barilliance (barilliance.com)

83. Wishpond (wishpond.com)

84. Reel (reellabs.com)

85. ps (www.popu.ps)

86. UsabilityTools (usabilitytools.com)

87. Survicate (survicate.com)

88. Insitez (www.informizely.com)

Exit Intent Plug-Ins:

89. PopUpAlly PRO (www.ambitionally.com/popupally-pro/)

90. Optin Skin (optinskin.com)

91. Bloom (eleganthemes.com)

92. Ninja Popups for WordPress (http://codecanyon.net/item/ninja-popups-for-wordpress/3476479)

93. Thrive Leads (thrivethemes.com/leads)

94. Ouibounce (https://github.com/carlsednaoui/ouibounce)

95. WP MU DEV (https://premium.wpmudev.org/)

96. Beeker (beeker.io)

97. Exit Intent Pop-Up PRO (https://www.magentocommerce.com/magento-connect/exit-intent-popup-pro.html)

98. VE Capture (veinteractive.com)

99. ManyContacts (manycontacts.com)

100. Exit Pop (https://www.storeya.com/public/exitpop)

100 Tools That Offer Exit Intent Technology

Three Reasons Why Mobile Conversion Rates Are So Low

Conversion rates are, in general, a rough business. With customers flitting between several sites at a time, it’s difficult to hold anyone’s attention. Online retailers are lucky if they’re able to convert even 2% of their visitors into customers.

The numbers become even direr when you look at the statistics for mobile users. According to the Monetate Ecommerce Quarterly, global conversion rates for mobile customers were consistently lower than 1%. While some businesses may look at these numbers with hopelessness, there is reason to believe that things might be looking up. Here are three reasons why mobile conversion rates are so low, and how you might overcome the difficulties.

Optimization

As we’ve covered in several other posts, online retailers are severely handicapping their mobile sales by failing to optimize their sites for smartphones and tablets. Online stores that have been designed for desktop computers become unwieldy when crammed into a tiny screen, making it difficult to browse and buy products.

Thankfully for online retailers, this issue is easy to overcome. Web designers are experienced now in creating mobile versions of sites that are tailored specifically towards increasing sales. Additionally, Exit Intent pop-ups can be optimized for mobile devices, giving you a second chance at converting your customers.

Convenience

Consider all of the different environments in which a person might be browsing on their cell phone or tablet. People use their smartphones now while at work, walking around town, on public transportation, and during down time at restaurants and cafes. Mobile devices are designed to be convenient for all times and locations, but this convenience doesn’t translate to online shopping. Many mobile users are reluctant to make a purchase online because it requires them to take out their credit card and enter in their information while in a public location. It’s just not as convenient as making a purchase on a laptop or home computer.

There is a way to overcome this challenge with your company’s repeat customers. Some online retailers prompt their customers to make an account with the store before their first purchase; this way, the site is able to keep the customer’s shipping and billing information in a database. The next time the customer comes around, they won’t need to go through the hassle of entering in all of that data. This is an ingenious way of encouraging repeat business; by making the next purchase as convenient as possible, you’ve set yourself up to capture that customer’s business again even if they’re browsing on a mobile device. Best of all, you can keep track of the success of this strategy with a good analytics program.

Behavior

The last issue that online retailers have to contend with when it comes to mobile shopping is the typical behavior of mobile customers. Even with desktop users, it’s difficult to hold someone’s attention for longer than a couple minutes at most. The bounce rate of mobile users is even higher, as they tend to bounce back and forth between several sites and search engines, looking for something to briefly hold their attention.

Exit Intent pop-ups are the perfect solution for convincing mobile users to stick around and browse your site. Companies like MaxTraffic have created Exit Intent overlays that are specially designed to deal with mobile behavior; MaxTraffic’s BounceBack technology has been a topic of some of our other posts. Putting a persuasive message in front of the mobile user at the moment they’re about to leave is a great way to hold their attention and compel them to continue shopping. Give it a shot and watch how your bounce rate drops dramatically.

Three Reasons Why Mobile Conversion Rates Are So Low

Exit Intent Affiliate Programs: Extra Money for Your Small Business

For many online retailers, Exit Intent technology is a worthwhile expenditure because it pays off over time with improved conversion rates and increased sales. However, it can be a struggle for some small businesses to afford Exit Intent technology, as the services offered by different Exit Intent companies vary dramatically in price. (Comparison-shopping is important when searching for an Exit Intent provider. Take for example the difference in price between companies like BounceExchange and MaxTraffic: a difference of hundreds of dollars per month!)

There is hope for small businesses looking to use Exit Intent technology. Some Exit Intent companies are now offering Affiliate Programs to their clients, giving them the chance to recoup some of their expenses by convincing others to use the service.

Turn an Expense into a Profit

Affiliate programs have the potential to turn a monthly expense into a rapidly growing source of income for online retailers. With the tiered structure of affiliate compensation programs, your profit multiplies as more and more businesses take your recommendation.

How It Works

The first key, of course, is to find an Exit Intent company that offers an Affiliate Program as part of the package of services. As an example, we’ll take MaxTraffic; their program offers a lifetime commission of 25% for every sale that your company generates.

  • Imagine that your company signs up with MaxTraffic at their Standard level: monthly costs of 299EUR or 349USD.
  • Within a couple months of starting MaxTraffic, you’ve convinced two cooperating businesses to use the service as well: one at the Standard level and one at the Pro level (599EUR/699 USD).
  • Each month, 25% of their payment is deducted from your bill. After recruiting just two businesses, you’ve reduced your monthly payment by almost 225EUR.
  • After six months, you’ve sold five additional companies and individuals on MaxTraffic: one at the Basic level and four more at the Standard level. By this point you’re taking on commission fees from seven different subscriptions!
  • Your monthly commission after six months is over 550EUR, meaning that you’re actually turning a profit of 250EUR each month without lifting a finger. One full year at this rate will net your company a profit of 3,00EUR! Who can complain about that?

With many Affiliate Programs, like the one offered by MaxTraffic, your commission continues for the full lifetime of the deal. Even if a company you recommend uses MaxTraffic for ten years, you’ll receive 25% of the payment each and every month. Imagine your turnover after a few years of dedicated work recommending your Exit Intent provider.

Strategies for Success

Convincing other companies to jump on the Exit Intent bandwagon is easy when you use one of the following three sales strategies:

  1. Tout Your Sales Success: As you build your own Exit Intent overlays, you’ll soon have a database of statistics to show off your increased profits. Nothing speaks louder than profit in online retailing, and if you can show another company how well you’re doing because of Exit Intent pop-ups, it’ll only be a matter of moments before they ask how they can join.
  2. Connect Them With the Company: Even with your own personal experience, you can’t give a potential client as much information as the Exit Intent company can. Check with your Exit Intent provider to see if they’ll still honor the affiliate agreement if you pass along a lead that has further questions. Odds are, your provider will be happy to get the lead and will still reward you with the commission. Once you’ve passed the potential sale on to them, they’ll be in competent hands for the completion of the deal.
  3. Mention the Affiliate Program – Like we said, companies see things in terms of profit. Be sure to tell your potential sale about the Affiliate Program that you’re taking advantage of. When you show them how easy it is to make money through Exit Intent technology, they’ll be excited to get on board themselves and start turning extra profit.
Exit Intent Affiliate Programs: Extra Money for Your Small Business

Exit Intent: Helping Global Corporations Act Local

The retail industry involves a tremendous amount of trade-offs, with companies balancing marketing choices that may entice some customers while turning off others. A constant struggle for large companies is the need to appear to have a local presence; retailers that appear to be only a huge, obtuse megacorporation will have a difficult time competing with small businesses that are headquartered right around the corner from the customer.

Local

This concern is especially important for companies marketing products that customers feel a personal connection to: clothing, toys, and decorations. The average consumer wants to feel a sense of satisfaction from the items that express their creativity and personality, and it’s difficult to feel a connection to an item that was made 10,000 kilometers away and marketed to over a billion people.

So what’s the key to overcoming this marketing challenge? Medium- to large-sized businesses must make the extra effort to differentiate their marketing campaigns and appear local to multiple parts of their consumer base. The customer does not necessarily need to be convinced that the company is based near them; rather, it’s a matter of convincing the customer that the company has a stake in their country or region.

Visitor Segmenting

Good news for larger retailers: Exit Intent technology gives you the opportunity to appear local by taking advantage of visitor segmenting.

Visitor segmenting is a tool that many Exit Intent companies offer which allows you to display different messages to different customers. You can segment based on a variety of metrics: how the visitor arrived at your site, how long they’ve been there, or where they are in the world.

With the custom capabilities of Exit Intent pop-ups and the ability to keep track of your conversion statistics, visitor segmenting is an invaluable tool for designing, studying, and fine-tuning various marketing campaigns. 

Going Local

Imagine a bargain fashion retailer based in Southeast Asia. Despite the fact that their headquarters are in Thailand, their sales numbers depend on success in a number of different countries: Vietnam, Laos, Cambodia, and more.

Undoubtedly, there are large differences in the customer habits and pop culture norms of these various countries. In an effort to “go local,” the retailer can take advantage of these differences in Exit Intent overlays that have been designed specifically for each country. The visitor segmenting tool then allows each ad to be implemented only in the country for which it was designed: no Laotian ads being shown in Thailand, no Cambodian ads in Vietnam.

Beyond the obvious differences in language, your targeted ads can use inside jokes, local news, or special deals that you can offer only in the targeted country. Perhaps you can offer free shipping in Laos but not in other countries in the region; this is the perfect opportunity to employ an Exit Intent overlay that advertises free shipping for one small visitor segment.

At the very least, geographic visitor segmenting shows the customer that you’ve made an effort to understand them, their home, and their culture. This type of relationship-building goes a long way toward convincing the customer to eventually purchase a product or service.

Exit Intent: Helping Global Corporations Act Local

Integrating Social Media with Exit Intent Technology

It’s no secret that social media is one of the most powerful influencers in online commerce. Companies that have figured out how to use Facebook, Twitter, and Instagram for viral marketing will undoubtedly see an increase in sales among millenials and other young customers. So how can another e-commerce tool, exit intent technology, work to improve your company’s social media profiles?

Social Media

It can be easy to forget that you don’t always have to make an offer with your exit intent pop-ups. Many businesses employ exit intent technology without ever offering a discount or special perk like free shipping. Instead, they use it as a tool for connecting with the customer, gathering information, or presenting new items.

Pop-Up

Consider using an exit intent campaign like the one shown above. This pop-up advertisement encourages the visitor to follow Four Sigma Foods on their social networks: Facebook and Twitter. Once the visitor follows the company on one or both of these platforms, they’ll be presented with a consistent flow of information and advertising from the company – much more valuable than one exit intent offer!

Of course, you can design your exit intent overlay to direct visitors to any of your social media profiles. Do you have a creative YouTube channel advertising your products? Embed your most recent video in your exit intent pop-ups. Is your business using Snapchat for innovative new marketing clips? Put together a clever exit intent overlay that shares your Snapchat name and a recent image. Marketing always rewards creativity and cleverness.

The trick in making an effective exit intent pop-up that advertises social media is to be enticing without being annoying. An ad that blares, “follow us on social media!” and includes your Facebook, Twitter, Instagram, Vine, Snapchat, Tumblr, and thirty other platforms is likely to turn off more visitors than it converts. On the other hand, a sleek pop-up that says, “some of our best offers can be found on our Facebook page” will likely turn a lot of visitors into followers.

Integrating Social Media with Exit Intent Technology

How to Make the Most Out of A/B Testing

AB Testing

Once you’ve decided to take the plunge on using Exit Intent technology, there is a litany of tools at your disposal to make the most out of your sales strategy. One of these powerful tools is A/B testing which can show you the relative effectiveness of your exit intent campaigns.

Here’s how it works:

  • Using an exit intent company like MaxTraffic (www.maxtraffic.com), you create two contrasting campaigns to increase conversions and sales.
  • With A/B testing, 50% of your visitors are shown one campaign while the other 50% are shown the second campaign.
  • Your exit intent solution tracks the conversion rates of both campaigns, giving you real data on the effectiveness of each campaign.
  • Once your sample size is large enough to indicate a clear winner, you can then employ your effective ad with all visitors.

Effective marketing requires constant evaluation to determine if a new strategy will lead to more sales. With A/B testing, every new advertisement can be tested against your most effective current strategy. Why switch from an effective exit intent overlay when the new one isn’t as good?

Online retailers are always concerned about losing sales, and the prospect of a new campaign flopping can be enough to keep you from ever taking an advertising risk. Imagine that your marketing department has come up with a new campaign that is totally “outside the box.” You may be concerned about how it will play with actual customers, but your company isn’t nearly large enough to pay for things like focus groups and surveys. A/B testing is an effective, cost-efficient way to surpass customer surveys and get to the heart of the matter: sales. Use this strategy as much as you want; the more testing you do, the more efficient your campaigns will become.

How to Make the Most Out of A/B Testing

Getting Inside the Head of a Shopper

Getting Inside the Head of a Shopper

Designing your e-commerce site to maximize sales can often feel like an extended psychoanalysis of your customers. “Why do they do the things that they do?” “How can I keep them from leaving?” “Why won’t they make a purchase?”

All of these questions can leave you banging your head against the wall, wondering why your hard work hasn’t paid off with increased sales. Once you’ve overcome the frustration, however, you can begin to make inroads on your sales strategy by understanding shopper psychology and how to take advantage of customer behavior.

Customers Want to Feel Like They’ve Won

You must provide the customer with a positive experience if you have any hope of making an online sale. Visitors to your site want to feel like they’re getting a good deal; no one is going to make a purchase if they don’t feel good about the product and the price.

Regardless of your products’ prices and your profit margins, you must present them in such a way that the customer thinks they’re getting a bargain. Trumpet reductions in price (50% off!) and the customer won’t notice that the original price was much higher than the product’s value. Offer free shipping without mentioning that the overhead on the product more than covers your low shipping and packaging costs. Whether or not the customer is actually getting a great deal, you must go the extra mile to convince them of your shop’s great value.

You Want to Encourage Quick Actions

Many compulsive shoppers experience a rush of adrenaline when they make a new purchase. This “retail high” adds to the positive feelings associated with a new product. The customer imagines all the ways that the new product will bring value to their life and celebrates the great deal they received.

Countdown

Act now or the deal is lost!

You can take advantage of this customer behavior by pushing the visitor to make quick purchases. One way to incentivize quick thinking is by presenting an exit intent overlay that includes a countdown timer: “Purchase within the next 5 minutes and receive 20% off!” Suddenly, the customer needs to move fast to get a great deal. The adrenaline rush kicks in early as the visitor rushes to fill their cart and take advantage of the special offer, and you reap the rewards of increased sales.

Customers Want You to Care

One of the most common mistakes in e-commerce is to concentrate only on the immediate sale rather than a long-term customer relationship. Your company will take in more money by converting visitors into loyal customers: customers who make several purchases per year.

The way to turn customers into loyal brand ambassadors is by convincing them that you care about their individual patronage. This can be as simple as an exit intent pop-up welcoming them back to your site, or rewarding them with repeat business. “Thanks for coming back! Take 10% off your next purchase with us.” The customer knows that you’ve noticed their contribution to your company and appreciates the special attention. Track the behavior of repeat customers and watch how your efforts turn into rewards.

Getting Inside the Head of a Shopper

Luxury Markets: The Next Target for Exit Intent Technology

In recent analysis of online shopping, many industry experts have discussed the growing possibility of the expansion of several luxury markets. World-renowned brands like Chanel are planning their initial entries into online retail, finally eschewing the thought that some high-end brands are not suited for online shopping.

So what does this news mean for the world of online shopping and for industries like Exit Intent technology?

luxury

Luxury Brands Will Require Special Marketing Strategies

By virtue of the products they sell and their methods of branding, luxury items like perfume, clothing, and high-end alcohols and tobaccos will need to employ special marketing techniques to match the stature of their brands. Luxury industries are predicated on the idea that their value comes from high quality materials and a feeling of exclusivity.

As brands like Chanel, Dior, and Hermes transition to online retail, they’ll need to create sites that fit with the elite images of their companies. This is not an area for cutting corners; a substantial investment in advertising and web design will pay huge dividends if these companies are able to convert their loyal client base into online customers.

 

Exit Intent Companies Should Plan Accordingly

Companies in the Exit Intent business like MaxTraffic and Yieldify will have to plan accordingly in response to this industry shift. Like their wealthy customers, luxury brands are accustomed to comprehensive, quality service from their business partners. Exit Intent companies courting luxury brands for their business will have to demonstrate how their services fit within an overall image of exclusivity.

One way for Exit Intent companies to stand out as they fight for business is to present themselves as an “e-commerce concierge” service. Their team of experts can help guide these companies into the uncharted waters of online commerce, with a dedicated employee fielding questions and crafting a beautiful, well-research Exit Intent campaign.

An Exit Intent overlay designed for a company like Grey Goose should maintain the company’s sophisticated demeanor. A pop-up with a message like “Did You Know We Offer Free Shipping?” is out of character for a self-assured luxury brand; you’d be better off with a slick graphic that touts the brand’s class and quality: “The world’s top CEOs are drinking Grey Goose. What’s stopping you from joining the club?”

 

All Industries Have the Same Goal

At the end of the day, every brand from Tiffany down to Target has one goal in mind: increasing profits. If you can convince a company that your Exit Intent pop-ups will increase overall sales, you’re well on your way to securing a new client.

In the dynamic world of online shopping, Exit Intent providers must constantly adapt and re-adapt to changes in the industry. Keep your eyes on the prize: regardless of product, background, or branding, you must show the client how your service will bring value to their company. Success is success, no matter who’s enjoying it.

Luxury Markets: The Next Target for Exit Intent Technology

How Creating Your Own Ads Lets You Control Your Own Destiny

There are two types of exit-intent companies, differentiated by one big factor. The first type are full-service companies – for example, Bounce Exchange; these sites are often more expensive but create the campaign at every step along the way, from concept to design to implementation. The customer can be confident that the job will be done correctly.

On the other side are companies that offer custom campaign creation, for example: MaxTraffic. These sites give you access to a creation dashboard in which you can use existing templates or your own designs to make your own exit-intent overlays. Because this solution requires less time on the part of the exit-intent company, it’s often significantly cheaper.

Here are a few reasons why we feel custom campaign creation is the way to go:

You can upload work by your own graphic designer.

Many companies have invested thousands in professional graphic design help. With all of that money and energy going into your company’s image and brand, why would you then opt for another company entirely to design your exit-intent pop-ups? Go with what you know; custom campaign creation allows you to upload your own advertisements so that you can stick with your team.

No one knows your customers better than you.

No amount of research in the world will give an exit-intent company more insight into your customers than what you already know. You have likely already built an accurate profile of your visitors and know their backgrounds, likes, and dislikes. Armed with that information, you can create ads that are far more effective than anything offered by your exit-intent company. Plus, any company worth their wages will be willing to offer some constructive criticism at no extra charge.

You can change your campaigns at any time.

Once you’ve had a full-service company create your campaigns, there may be an additional charge if you find that your current advertisements are not as efficient as you’d hoped. With custom campaign creation, you can go back to the drawing board at any time with no additional charge. Interested businesses may want to try A/B testing which allows you to compare the relative success of two comparable campaigns. Custom campaign creation allows you to A/B test to your heart’s content, while a full-service company could be limiting based on the restrictions of its campaign creation.

How Creating Your Own Ads Lets You Control Your Own Destiny

All-Star Ads: Popular Items

All-Star Ads is a series that highlights exit-intent overlays that are particularly effective. This blog post features “Popular Item” ads.

1

When a customer visits your e-commerce site, they’re likely in some sort of “shopping mood.” Even the most frugal shopper has come to your site because of an interest in a certain product or offer; knowing this, it should be easy to encourage the customer to consider other items.

“Popular item” ads are exit-intent pop-ups that display a few products that the customer may be interested in but hasn’t yet seen. There are a number of strategies to which items you feature in your “popular item” advertisement, but a solid tactic is to show the top 3 items purchased by customers in your visitor’s demographic segment. (Of course, companies must make sure not to show an ad for pantyhose to an elderly male customer, or neckties to a mid-30s woman!)

A couple things you may not know about “popular item” ads:

  • You don’t have to be 100% truthful. The customer won’t know whether the item you’re showing is actually in the top echelon of sales or not. Perhaps you’re trying to give a boost to a product that you feel has been underperforming. In any case, these advertisements give you the chance to experiment with different products and see what styles are resonating with shoppers.
  • Less is more. It may be tempting to put as many items as possible in front of the visitor in the hope that something might click. However, your exit-intent pop-up will be more appealing and effective if you limit the selection to two or three items. You want the customer to be able to absorb as much information as possible in the split second that they first view the overlay. Too many items will be information overload, prompting the visitor to continue away from your site.

2

As displayed in the image above, it’s also a great opportunity to feature upcoming styles for a new season or products that have been updated with an innovative new feature.

This technology should be employed most often with “bouncing” visitors who have viewed only one page on your site. These customers are most likely to be influenced by new information, and a powerful “popular item” ad could convince them to look for those items and more if they like your style.

All-Star Ads: Popular Items