Preach Convenience to Convert Mobile Customers

According to a recent study by Flurry, a firm that analyzes digital behavior, the average person with access to a mobile device spends almost 3 hours per day staring at their screen. (2 hours and 57 minutes to be exact). That’s over 45 full days of mobile activity each year!

Convenience

With so much mobile activity, it’s no wonder that retailers are focusing their attention on advertising optimized for smaller screens like tablets and cell phones. Online shopping is now as ubiquitous as brick-and-mortar stores, and mobile shopping is following suit with increased popularity.

You may be wondering how to market your online shop with such limited means; the relatively small screen size of these devices leaves little real estate for advertisements and clever marketing. However, you can position your site as an effective mobile marketplace by taking advantage of the differences in the behavior of mobile customers.

Anyone who has tried to navigate an online store while using a cell phone knows the headaches involved with clicking on tiny buttons and sifting through minuscule images of products and prices. E-commerce sites can increase their mobile efficiency by making purchases as convenient as possible.

Amazon, the largest online retailer in the world, introduced the concept of “one-click” shopping in the early 2000s. This technology allows customers to purchase an item with just one mouse click (assuming they’ve previously entered their shipping and credit card information). It doesn’t get easier than that.

E-commerce sites should take a page out of Amazon’s book by reducing the number of clicks required to make a mobile purchase. At most, the customer should have to click to purchase the item and enter their information on one convenient mobile screen. Sites that require the customer to go through several separate pages run the risk of losing customers who are struggling to complete the forms on a mobile device.

Once you’ve created your streamlined mobile site, an exit intent pop-up can be employed to take advantage of your new position. (MaxTraffic offers a particularly effective mobile solution: BounceBack technology). Here’s a compelling example: “Don’t leave yet! Our mobile site allows you to complete a purchase with just two clicks!” Once the visitor has been sold on your site’s convenience, they’ll be more likely to stick around your mobile page and see what you have to offer.

Preach Convenience to Convert Mobile Customers

Exit Intent’s Biggest Game-Changer: BounceBack Technology

Exit intent technology is a powerful tool for online retailers as it gives you another chance to connect with visitors who might otherwise leave your site. Your probability of making a sale increases with each customer interaction; every new piece of information that you share with the customer helps to build a relationship and convince them to become a customer.

With exit intent overlays and pop-ups, you are given a unique opportunity to put your best offer in front of a visitor. Designing an effective, convincing advertisement will entice them to look around a bit more and purchase an item that appeals to them.

Online shopping is a massive, complicated industry. The rise of mobile devices equipped with the internet has made online shopping an even more omnipresent business; customers can make massive purchases from anywhere in the world on their smartphone or tablet.

Customers interact with their mobile devices in different ways than they do with laptops and desktop computers. Exit intent technology that is highly effective for desktop users may not be as powerful in addressing the behavior of mobile users. One exit intent company has designed a useful technology to address smartphone and tablet users in particular.

MaxTraffic is a small start-up based in Riga, Latvia, a growing hub for new technology companies. Their newest creation is BounceBack technology, an exit intent solution designed specifically for mobile devices.

bounceback

More than visitors coming from PCs, mobile users tend to come to a site directly from a search engine. Because of this, mobile users tend to bounce around between sites as they look around for a desired product or service. Mobile users may come to your site from a search engine like Bing or Google only to return immediately to their search results. BounceBack technology responds to this behavior by triggering a message only when the visitor hits the “back” button.

The targeted BounceBack message, optimized for mobile screens and triggered by the behavior of mobile users, is particularly effective in bringing smartphone and tablet visitors back to the site for another look. Visitor segmenting is one of the most efficient ways to maximize your exit intent returns, and targeting mobile users is a great way to take advantage of visitor segmenting.

For more information on BounceBack technology, check out what MaxTraffic is up to at www.maxtraffic.com.

Exit Intent’s Biggest Game-Changer: BounceBack Technology

The Three Most Common Mistakes in eCommerce

Designing and maintaining an online retail site is a complicated dance. The best sites have mastered several creative aspects in their quest to create a marketplace that inspires visitors to complete a purchase: intuitive web design, appealing graphic design, compelling copywriting, and intelligent sales strategy.

With so many choices to make in creating your online retail site, there are a number of potential minefields that could have a disastrous effect on your sales numbers. We’ve put together a list of three common mistakes in e-commerce web design to help you avoid the classic pitfalls.

Product Overload

Overload

The typical online shopper prefers convenience. Few people have time to browse through dozens (or even hundreds) of products; the item that they purchase is most likely to be on the first page that they see. We recommend limiting the number of items available on any one page to 8 or less. If the customer wants to see more items, they can view the next page or change the display settings to show more items.

When you display too many items at once, the customer isn’t able to give careful consideration to anything. The sheer number of choices is overwhelming and the customer’s most likely response is to abandon the page.

Consider grouping items together by category to reduce the number of items found in one place. This way, the customer can find exactly what they’re looking for and won’t have to look through pages and pages of items to land on their perfect product match.

Complicated Sites

Just as overwhelming as product overload is information overload; this shopping disaster occurs when a site displays way too many ads, offers, and products on one page. One look at a site like this will turn away the vast majority of potential customers.

Bad

When you evaluate your online shop, look for areas that can be simplified. In looking at the unfortunate homepage for Frys.com, we can see at least four things that need to be changed immediately:

  • Categories in two places: The company is off to a good start by grouping their large product selection into categories like “PC Computers,” “Electronic Components,” and “DVD Movies.” However, they’ve erased the positive effects of this strategy by putting the categories in two places – one at the top of the screen and one on the left-hand side. The sidebar is unnecessary; it clutters up the homepage and forces the products to be displayed in a smaller space.
  • Unnecessary services: Right beneath the categories, the company has included links to tracking information, customer service, and a store locator. While these links are important, they could be easily grouped together in one large Customer Service link. The customer will still know where to go to find these services, and it will clear up space at the top of the page – important real estate in an online site.
  • Too many offers: At first glance, do you realize that Frys.com offers a low shipping price, great holiday gift ideas, next-day shipping by 11PM, and a warranty? You maybe noticed one or two of these offers, but it’s impossible to take all of this in with so many offers in different areas of the site.
  • Important areas are impossible to find: What’s the most important part of an online shopping site? Undoubtedly, it’s the shopping cart. This page serves as the connection between the customer and the site, enabling the customer to complete a purchase. On Frys.com, the shopping cart is incredibly difficult to find; one can imagine frustrated customers leaving items in their cart when they can’t figure out how to complete the purchase.

Mobile Miscues

The rise of mobile shopping has had major implications on e-commerce strategies. Sites that were created for the large screens and high resolutions of laptops and desktops are too unwieldy on tablets and smartphones.

It is an unacceptable mistake to ignore mobile design as a part of your e-commerce strategy. Everything from layouts, product placements, and Exit Intent overlays should be reformatted to fit the specifications of a small screen.

Mobile

This side-by-side depiction of two mobile sites shows the difference between good design and bad design. The site on the left, with a cluttered collection of drop-down menus and search bars, makes it difficult for customers to find the products they’re looking for. On the right, the site has prioritized only a few items, making the intelligent bet that customers are looking for their most popular products. It’s easy to imagine which site is experiencing better sales numbers.

The Three Most Common Mistakes in eCommerce