According to a recent study by Flurry, a firm that analyzes digital behavior, the average person with access to a mobile device spends almost 3 hours per day staring at their screen. (2 hours and 57 minutes to be exact). That’s over 45 full days of mobile activity each year!
With so much mobile activity, it’s no wonder that retailers are focusing their attention on advertising optimized for smaller screens like tablets and cell phones. Online shopping is now as ubiquitous as brick-and-mortar stores, and mobile shopping is following suit with increased popularity.
You may be wondering how to market your online shop with such limited means; the relatively small screen size of these devices leaves little real estate for advertisements and clever marketing. However, you can position your site as an effective mobile marketplace by taking advantage of the differences in the behavior of mobile customers.
Anyone who has tried to navigate an online store while using a cell phone knows the headaches involved with clicking on tiny buttons and sifting through minuscule images of products and prices. E-commerce sites can increase their mobile efficiency by making purchases as convenient as possible.
Amazon, the largest online retailer in the world, introduced the concept of “one-click” shopping in the early 2000s. This technology allows customers to purchase an item with just one mouse click (assuming they’ve previously entered their shipping and credit card information). It doesn’t get easier than that.
E-commerce sites should take a page out of Amazon’s book by reducing the number of clicks required to make a mobile purchase. At most, the customer should have to click to purchase the item and enter their information on one convenient mobile screen. Sites that require the customer to go through several separate pages run the risk of losing customers who are struggling to complete the forms on a mobile device.
Once you’ve created your streamlined mobile site, an exit intent pop-up can be employed to take advantage of your new position. (MaxTraffic offers a particularly effective mobile solution: BounceBack technology). Here’s a compelling example: “Don’t leave yet! Our mobile site allows you to complete a purchase with just two clicks!” Once the visitor has been sold on your site’s convenience, they’ll be more likely to stick around your mobile page and see what you have to offer.